SonyLiv completes 5 years in the Indian OTT industry

SonyLiv one of India’s first OTT platforms has completed 5 years in the industry. The platform over the years has invested and worked towards video content, engaging mobile experience, the power of choice to the consumer, transformation in payment mechanisms, data science, and machine learning to understand consumer behavior better. As a brand, it has also paved the path for other national and international players to enter this category in India.

Apart from focusing on creating original content and web series for different types of audiences SonyLIV also went beyond the ordinary entertainment and became the first OTT player to have over 4000 hours of food content and over 3000+ live matches and 4000+ hours of football action among other content. The brand has some of the cricket properties and presently are the exclusive internet and mobile broadcaster for the India Tour of South Africa.

Uday Sodhi, EVP and Head-Digital Business, Sony Pictures Networks (SPN) opined on half a decade success of the OTT platform. He said, “We take immense pride in the fact that we introduced OTT to India. Over the span of 5 years, we have learned, grown and been a vital part in building the digital ecosystem in our country. Post the launch of SonyLIV, we have seen a number of home-grown players enter the field along with some international heavyweights. The presence of all these players has further helped increase awareness about OTT as a platform among Indians and created a competitive environment that is beneficial to the industry as a whole. On our 5th anniversary, we would like to thank our viewers, advertisers, and partners for being part of this remarkable journey and take this opportunity to reaffirm our commitment towards providing great content and a supreme digital viewing experience. We LIV to Entertain and we will continue to entertain”

Further to his comment he also spoke about the future goals for the OTT platform and states, the rural areas of the country is where SonyLiv would be targeting next. The future is towards more regional content acquisition and curation to cater to the rural audiences which is where the next wave of consumption is estimated. SonyLIV is also building an app environment for lower bandwidth consumption. SonyLIV is taking strict measure and working closely with all partners to ensure no ad frauds happen while also ensuring brand safety.

Bhaktvatsal Sharma

BW Reporters The author is a journalist with BW Businessworld