<div>Running strong with its Xperia series, the Japanese electronics giant Sony launched its latest Xperia Z and Xperia ZL smartphone, on 6 March’ 2013 in a glittering event in Delhi, graced by brand ambassador Katrina Kaif. The Sony Xperia ZL is priced at Rs 36,990 while the Sony Xperia Z comes for Rs 38,990. The smartphones will be available in India on 12 March’ 2013.</div><div> </div><div>The Sony Xperia Z went on sale in Japan last month and is now available in 60 countries. It is part of the Japanese electronics group's push for a greater market presence in mobile devices.</div><div> </div><div>“India is a high focus and high-growth market for Sony. The smartphone market in India hold very strong mid-term growth potential, with smartphone sales projected to be 33 million units approx. by FY13 in India,” says Dennis Van Schie, VP, head of sales and marketing, Sony.</div><div> </div><div>The 5 inch sized Sony Xperia Z operates on Android 4.1 Jelly Bean platform that will soon be upgraded to Android 4.2 and has a TFT display that supports 1920x1080p resolution that boasts of 441ppi pixel density. With a quad-core 1.5GHz Krait processor and 2GB RAM in this smartphone, the device has 16GB inbuilt storage capacity and 32GB microSD card support. It also possesses ample connectivity options such as 2G, 3G, 4G, Wi-Fi, NFC, Bluetooth 4.0 and microUSB 2.0, and comes with a 13 mp camera and 4G LTE with a battery stamina mode that can help increase battery back-up to 50 per cent.</div><div> </div><div>Xperia ZL delivers the same experience but with a much compact design and is thicker and heavy as compared to Xperia Z.</div><div> </div><div>“The launch of Sony Experia Z today, is the start of our journey to triple the Xperia sales in India, to Rs 3,500 crore in FY 13. The company has taken several steps towards the direction, including tripling the Xperia marketing budget to Rs 300 crore for FY13, more than doubling the sales channel counters to 8,000 and increasing the service touch points to 200 by FY13,” says Kenichiro Hibi, MD, Sony India.</div><div> </div><div>In India, Sony had a 9 per cent share of the smartphone market last quarter making it a distant No.2 behind market leader Samsung's 40 percent share, according to research firm Canalys.</div><div> </div><div>These phones will also have Sony apps such as Sony Music and Sony LIV that will let consumers stream unlimited free music and video for initial 6 months of product purchase. Sony also tied up with Vodafone to offer 8 GB free data download for the first two months of product purchase.</div>
