Solidaridad Asia Supports Indian Small Tea Growers For Global Market Equality
Solidaridad Asia remains at the forefront of sustainable economic development, with an emphasis on empowering Small Tea Growers (STGs) throughout India for fair competition in the global market.
The TRINITEA programme, spearheaded by Solidaridad, tackles persistent challenges faced by STGs, including issues related to compliance, price competitiveness and the improvement of export tea quality, the company said.
As stated by the company, "Small Tea Growers (STGs), accounting for over 50 per cent of India's total tea production, have historically faced substantial challenges stemming from limited access to essential resources and support. This unfortunate situation has resulted in suboptimal agricultural practices, compromised tea quality, and vulnerability to exploitation within the supply chain."
In response to these challenges, Solidaridad, in collaboration with the Indian Tea Association (ITA), introduced TRINITEA, a programme that focuses on various strategic aspects aimed at uplifting STGs. Solidaridad Asia's TRINITEA program stands as a comprehensive support system for Small Tea Growers (STGs) in India, addressing critical facets crucial for their success in the global market. The program's multifaceted approach encompasses several key components, notably focusing on enhancing the capabilities and practices of STGs.
"TRINITEA is a testament to our commitment to empowering small tea growers, ensuring they receive the support and resources needed to compete globally while upholding sustainable practices. Through innovative solutions like Soli-Trace, we're not just transforming supply chains, we're fostering a direct connection between consumers and growers, bridging the gap for a more equitable tea industry," says Dr. Shatadru Chattopadhyay, Managing Director of Solidaridad Network Asia.
Moreover, the introduction of Soli-Trace, a technology-driven traceability solution by Solidaridad Asia, adds a layer of sophistication to the TRINITEA programme. Through the innovative Tracebilitea app, the journey of the green leaf is meticulously documented, ensuring robust traceability and transparency in the supply chain. This not only establishes trust among buyers but also empowers consumers. By scanning QR codes on tea packages, consumers gain direct access to detailed product journey information and can offer feedback directly to the farmers. This fosters a profound connection between consumers and growers, nurturing brand loyalty and a deeper sense of engagement within the tea industry.
