Social Media Trends To Watch Out For In 2023

Social media is expected to be used by a whopping 4.89 billion users worldwide in 2023. It has become indispensable and people use it to share information, to communicate, to entertain and to learn many new things. Listed below are some top social media trends that will rule 2023.

1. Short video contentwill continue to captivate users in 2023. It is any type of video that is of less than 60 seconds’ duration. Forbes, HubSpot, Mediatoolkit and PR daily state that short form videos such as Instagram (Reels), YouTube shorts are likely to grow further in 2023. “Attention spans are getting shorter and so should your online content,” says Asad Kausar, member of Forbes Communications Council. It is good for businesses and influencers to advertise using short videos that provide enough stimulation, are short formed and are also a cost effective way to communicate with customers.

2. Influencershave a huge audience on social media and they regularly interact, promote brands,educateand share information with their audience. According to a survey by Influencers Marketing Hub, ninety per cent of marketers found influencer marketing to be effective. More so now when the Influencers are also helping great political leaders share their thoughts and ideas with millions of people on social media. These leaders have limited amount of time, so their social media presence is managed by competent third party companies and by influencers.

3. Metaverseis a virtual space that is expected to increase enormously in 2023, becoming more immersive and expansive.Social Media Today, PR daily andForbesexpect the Metaverse to be more understood and integrated into our everyday lives. With technological advancement, we can expect life-like avatars – the figures that represent you in the metaverse, a focus on VR, AR, virtual stores and NFTs and also a format war between different metaverses. Several companies like Nike, Starbucks and Ferrari have already begun to experiment with the metaverse experience.

4. Artificial intelligence(AI) will be big in 2023 according to Forrester and AI software will grow 50 per cent faster than the whole software market. Businesses will use AI content production software like ChatGPT, CopyAI and Jasper to make social media posts.

While AI can help with copywriting, it cannot replace customised and authoritative content created by a human writer. Artificial intelligence can assist with the creation of content by outlining or reformatting existing content for use in other mediums such as social media or email marketing. More organisations can utilise AI tools for tips on enhancing user interaction and also to personalise posts to reach their target consumers.

Anu Sehgal

Guest Author The author is a digital consultant specialising in image management and brand promotion, and a former journalist