Social Media Is Helpful: Vandana Ojha

Beauty influencers and makeup artists are some of the most admired accounts on social media and appreciate a massive fan following. Vandana D Ojha has almost 33k followers on Instagram. It is not just about the number of followers, it is about the stretch that social media helps makeup artists to influence and a chance to confront and convert potential clients. Nevertheless, it is not as simple as it appears to be. It requires a strategy, time, and most greatly constant endeavors to acquire the entire usefulness of social media to get clients and grow your business. Vandana discusses some interesting tricks to grow your customer reach.

There’s a distinction between controlling personal accounts on social media versus using them for creating your name or business. Doing it leniently will only imply that you are squandering precious time without a clear-cut purpose or outcome. Vandana suggests that it is important to have an agenda. Having a social media calendar will enable you to compose and begin your social media excursion. As a makeup artist, ensure that you post content appropriate to makeup and showcase your creativity and your art.

Anyone can be persuaded to be on a social media platform that is most prominent. However to maximize the extent it will be significant to not dissipate narrow and select the favourable platforms. Modernizing social media content for the industry can be very time-consuming. Vandana implies that selecting the most positive platforms is a means to confirm you consume your time and actions on platforms that have possibilities for greater prosperity. For makeup artists, the most fruitful mediums can be Instagram, Facebook, and YouTube.

Vandana suggests you to be active on your account and post consistently, responding to DMs as much as you can. This brings us to the importance of the first point - have a plan. When you have a weekly plan around what you will post and the frequency of your posts, it will automatically help you be consistent. She says that make sure you are not just posting static images, and getting innovative with the formats. Use short videos, reels, as well. Irrespective of the format, ensure you talk about makeup only. Using clients for social media posts is a great way to reach more clients and generate word of mouth. Vandana D Ojhamakes innovative short reels/videos with her clients, tagging them in the video too.