Transportation app Ola has roped in former SAB Miller India Managing Director Shalabh Seth as the chief executive officer of Ola Fleet Technologies, its wholly owned leasing subsidiary.
In his new role, Seth will drive supply growth through leasing and other driver focused initiatives to consolidate Ola’s position as the market leader in the Indian ridesharing space, Ola co—founder and CEO Bhavish Aggarwal told PTI.
The operations were earlier handled by Ola Vice President Rahul Maroli. He will lead Ola’s Corporate offering.
Stating that the leasing business is a key strategic priority for Ola, Aggarwal said: “Ola was one of the first companies in the ridesharing space globally to attempt an innovative model like this and I personally believe that tremendous value for the ecosystem can be made possible with an innovative approach to supply.”
Shalabh brings in valuable experience in managing a large and complex business and he is rightly equipped to take Ola’s leasing business to the next level, he added.
“Ola has led the Industry on customer experience, innovation, agility and most importantly nurturing micro-entrepreneurship in this space. I strongly believe that the leasing model is a major differentiator for Ola and I’m looking forward to working with Bhavish and the amazing team at Ola to build this business to the next level.” said Shalabh Seth.
Prior to joining SABMiller India, Seth worked with ITC Ltd for over 8 years across operations, supply chain and sales.
