Secret Haircare - The Secret Behind The Growth Of Homegrown Natural Hair Care Brand

Five years ago, Secret Haircare was born at a time when the average Indian consumer was overwhelmed by shelves lined with chemical-based hair products and had started consciously examining natural alternatives. This created a trend of natural homemade remedies that flooded the haircare universe, eventually pointing out the massive void created in the market by the lack of effective organic hair products. After years of washing and treating hair with harsh chemicals, many consumers decided to trade it all in for natural and clean products to help them deal with their hair issues more sustainably.

Seizing the opportunity, Secret found itself at the epicentre of this abyss in the hair care market and aimed to bring a much-needed change with its obsessive focus on natural ingredients and sustainable practices. Secret follows ancestral haircare traditions passed on over generations and has embraced these age-old customs and ingredients to create a line of products that delivers effective, natural, and organic hair care. Drawing from ancient Ayurvedic practices and endorsing locally grown ingredients, Secret Haircare dedicated itself to giving customers what they could not find in the market, real "organic' products that ensure results without the use of parabens, silicones, sulphates, or other chemically harsh preservatives.

When Divyashree, J., and Ashith, two close college friends pursuing computer engineering, found a passion to uncover the healing miracles of nature, they embraced their entrepreneurial side and founded Secret Haircare in 2018. Initially, starting their business all by themselves, with only ₹2500 and 2 litres of natural hair oil made by Ashith’s mother with an ayurvedic recipe passed down through

many generations. Their endeavour found raging success amongst their first customers, drastically improving hair health with no negative side effects. This motivated them to improve their offerings over time, facilitating their dream of bringing world-class organic hair care to the average Indian consumer. Secret Haircare believed that its line of completely natural and handmade products could bring some much-needed relief in a market filled with chemically modified hair products that cause adverse side effects with long-term usage. The brand that started with the infamous Black Charm Hair Oil today offers a comprehensive range of organic hair care products such as hair masks, shampoos, conditioners, and hair gels to provide overall care for your hair needs.

Over the years, Secret has applied itself to improve and refine its processes to stay true to ayurvedic principles, creating pure, chemical-free, handmade, and organic products that are suited for an international market. Secret Haircare, as of today, has over 6 lakh customers across the world who put their trust in its products. With brand loyalty rapidly growing over the years, Secret Haircare introduced a dedicated expert chat support feature on its website that focused on delivering personalized attention to individual queries, helping new adopters find the right natural solution to their unique hair problems, thus enabling each and every customer to confidently embrace the power of nature. The effectiveness of Secret Haircare's product line to cater to all hair care needs completely naturally has earned the brand a massively loyal consumer base that keeps coming back for more.

Secret values customer feedback and takes pride in the fact that much of its growth has been via organic, word-of-mouth marketing. Strengthen the brand's connection based on genuine testimonials of real transformations shared by its customers. Secret looks forward to creating a positive impact in a world of toxic self-care with the success of age-old ayurvedic practices and bringing the miraculous healing of nature to everyone.