SATTE 2024 (South Asia’s Travel & Tourism Exchange), the South Asia’s leading travel show kick started on 22 February at the India Expo Mart, Greater Noida, Delhi NCR. The three-day event was inaugurated by V. Vidyavathi, Secretary Tourism, Ministry of Tourism and Yogesh Mudras, Managing Director of Informa Markets – India, its organizer.
The three-day event from the 22nd to the 24th of February 2024 and will spotlight the theme of ‘Inclusive and Sustainable Tourism’, marking its 31st edition.
Commending SATTE’s accomplishment, the tourism Secretary said, “We must harness SATTE as a platform to champion our heritage, fostering enduring collaborations among nations within a structured framework.”
On the occasion of the founding day at Saudi Arabia, Alhasan Ali Aldabbagh, President – Asia Pacific, Saudi Tourism Authority, who noted its particular significance as Saudi Arabia commemorated its Founding Day. “Aligned with our 2030 vision, we aim to attract over 7.5 million Indian travelers to Saudi Arabia, positioning it as our premier source market. To achieve this, we have streamlined various aspects of the journey, including visa applications, permits, hotel accommodations, and flight bookings, for Indian travelers,” he added.
Yogesh Mudras of Informa Markets India said, “With India's visitor export earnings projected to hit $50 billion by 2028, SATTE 2024 serves as the cornerstone for achieving Indian tourism's goals. Our focus on inbound tourism and Vision@2047 ensures a platform for leading public and private players to drive impactful, solutions-centered changes and innovations.”
The global platform of SATTE 2024 features prominent partner countries such as Saudi Arabia, Dubai, Mauritius, Georgia, Azerbaijan, Jamaica, Uzbekistan, South Korea, Maldives, Thailand, Malaysia, Indonesia, Singapore, Hong Kong, Danang Province of Vietnam, Chonburi Provincial of Thailand, Nepal, Sri Lanka, and Bhutan among others. Saudi Arabia is the Premium Partner Country for the event.