SAP's GROW Program Launches Cloud ERP Benefits To Midsize Customers

SAP SE announced GROW with SAP to help midsize customers in India adopt cloud ERP.

The offering includes SAP S/4HANA Cloud, public edition, with accelerated adoption services, a global community of experts, and free learning resources.

GROW with SAP also includes SAP Business Technology Platform, allowing customers to define their own processes in a cloud-native way using SAP Build.

Kulmeet Bawa, President and Managing Director, SAP Indian Subcontinent, stated, "With 80% of SAP’s customers in India coming from midsize organizations, we have a long history of understanding their requirements. GROW with SAP is our commitment to deliver an offering tailored for this market segment, empowering them with agility and predictability, to help drive business results."

As India continues to move towards becoming the world's third-largest economy, midsize companies play a vital role in the country's digital transformation. "Cloud technology is revolutionizing ERP. Midsized companies today are looking for a reliable technology platform that’ll help them scale," said Kulmeet Bawa.

The GROW with SAP offering is designed to give midsize businesses the same best practices as industry leaders while benefiting from rapid deployment and frictionless updates. Abhishek Singhvi, Managing Director of Rajasthan Barytes Limited, said, "SAP’s S/4 HANA Public Cloud, with built-in best industry practices provides us with a single integrated platform that enables organization-wide visibility for both our internal and external stakeholders, transforming us into an intelligent, sustainable tech-led enterprise."

IDC research shows that many midsize businesses find themselves growing rapidly and need their technology to grow with their business as they encounter the same issues related to global complexity as larger enterprise businesses. "With GROW with SAP, SAP recognized they need to better fit the business and technology requirements of midsize companies looking for a cloud ERP solution," said IDC enterprise software group vice president Mickey North Rizza. "This offering reengages the market with a refreshingly new opportunity to unlock the proven strength of SAP’s longtime understanding and leadership in the ERP space in the cloud."