Rukam Capital, a SEBI-registered Category-II venture capital fund house that has supported marquee Indian startups via equity funding, today announced the appointment of Sanjeev Misra as an Advisor. This strategic move is set to further strengthen Rukam Capital’s position as a leading venture capital fund house in India dedicated to fostering innovation, entrepreneurship and driving substantial returns in the Indian startup ecosystem.
With over three decades of extensive corporate experience, Sanjeev was a key member of the leadership team at the Adani Group, serving as VP of Group Business & Renewables. In this role, he played a critical part in accelerating sales, strategic planning, and overall business development, as well as managing large-scale projects. Sanjeev has spent over a decade in Silicon Valley, where he contributed to the growth of prestigious companies. At present, he is a Director at Yoho, one of Rukam Capital’s key portfolio brands and India's fastest-growing footwear startup.
Sanjeev Misra has held the position of Sr. VP and Director at Paytm, where he led B2B commerce and global exports and imports. His leadership approach focused on sharp prioritisation and fostering innovation, driving business and brand growth, transforming sales, boosting productivity, and building teams with the right structure, talent, and culture. He also leads investments at the Rajeev Misra Family Office as managing partner.
Rukam Capital has consistently demonstrated its commitment to identifying and nurturing high-growth potential startups in the consumer space. In his role as advisor at Rukam Capital, Misra will leverage his extensive experience to guide the fund’s strategic initiatives, particularly in scaling its portfolio of high-potential technology and consumer brands across sectors such as food and beverages, personal care, health and wellness, home and kitchen and others. His experience in driving global expansion, innovation, and productivity is expected to be a tremendous asset to Rukam Capital’s ongoing efforts to bridge the early-stage funding gap in India.
Sanjeev Misra, on coming onboard as an Advisor, said “I am excited to advise Rukam Capital fund house and contribute to its vision of fostering the next generation of consumer and technology brands. The Indian startup ecosystem has witnessed tremendous growth in the last decade and is teeming with immense potential. Rukam Capital’s focus on early-stage investments aligns perfectly with my belief in the power of innovation and strategic growth. I look forward to collaborating with the team and leveraging my experience to help elevate the startups in Rukam Capital’s portfolio.”
Archana Jahagirdar, Managing Partner at Rukam Capital said, “We are extremely happy to welcome Sanjeev to our advisory team. As we continue to assist and build our portfolio firms, his outstanding track record and profound understanding of both domestic and international markets will be extremely useful. His expertise in driving business transformation and his strategic vision will undoubtedly play a key role in advancing our mission to nurture and scale our portfolio brands. We are confident that his insights and leadership will bring significant value to our fund and our portfolio startups.”
Rukam Capital is a SEBI registered Category-II venture capital fund based in New Delhi that invests in early-stage consumer startups in India. The first fund was founded in 2019 by Archana Jahagirdar and raised Rs 150 crores (USD 19m). Rukam Capital is in the process of raising a second consumer fund. Further, Archana has expanded her portfolio by launching Rukam Sitara in 2023 aiming to capitalise on India's evolving tech landscape. Rukam Sitara is a SEBI registered Category-II early-stage venture capital fund investing in emerging tech ventures.
