<p>Ronita Mitra has resigned as the SVP and Head of Brand, Media, Digital and Consumer Insights of Vodafone India. Sources close to the development have confirmed the news to Businessworld.<br><br>At Vodafone India, Mitra was responsible for driving brand affinity through highly engaging communication and brand engagement though activation programs resulting in leadership in brand health metrics, including the IPL sponsorship.<br><br>Mitra has 21 years of experience in business marketing and brand building across multiple categories and industries, including FMCG, financial services and telecom. The experience covers managing brands in India with significant global exposure.<br><br>Her experience includes launch and re-launch of brands across categories and industries.<br><br>Previously she has worked with FMCG organisations such as Johnson & Johnson, Bestfoods, Marico and Castrol. She has also worked in the financial services sector with ICICI Bank.<br><br>She was behind reviving the reputation of the ICICI Bank brand post the 2008 crisis at the bank and launched the new brand identity of ICICI Bank articulated as 'Khayaal Aapka'.</p>
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