<div>Good news for all you shutterbugs this festive season! A compact camera from Fujifilm and a video camera from Canon are the new goodies on the block, catering to both amateurs and professionals. </div><div> </div><div>Fujifilm announced the latest addition to its X series compact camera family -- Fujifilm XF1 -- on 16 October. Priced at Rs 32,999, the XF1 is much cheaper than the others in the series and will be available in the market post November. The camera is armed with f/1.8 Fujinon lens (used in NASA products also) that can be turned on/off by twisting the zoom ring. Other X-Series members -- Fujifilm Xpro1 (priced at Rs 99,999) and XE1 (priced at Rs 69,999) -- are already available in the market. </div><div> </div><div>Canon has added a new model to its Cinema EOS line - the compact, lightweight EOS C100 digital video camera, equipped with automatic functions facilitating solo operations. Parveen Sahni, Imaging Communication Product (ICP) group head, Canon, said that the camera records 1920x1080 Full HD movies to SD cards at a bitrate of 24Mbps and can output uncompressed video directly to external recorders. It is targeted at professional videographers.</div><div> </div><div>Fujifilm is aiming for Rs 800-crore revenue from the Indian market in 2012-13. It posted Rs 500-crore sales last fiscal, contributing around one per cent of its total global sales.</div><table width="400" cellspacing="6" cellpadding="6" border="0" align="center"><tbody><tr><td><img width="600" vspace="6" hspace="6" height="517" src="/image/image_gallery?uuid=7cfd79db-800a-4931-809d-30bc0ca1600d&groupId=222922&t=1350468313971" alt="" /></td></tr></tbody></table><div> </div><div>Kenichi Tanaka, MD, Fujifilm India, said the company plans to launch around 10 more lenses till 2013 and the 14mm Fujifilm lens will be in the market soon. “From April-March period, we are planning to sell between 2 and 2.5 lakh cameras in the country. Last year, we sold 1.8 lakh units here. With 7 per cent market share of our recent addition XF1, we are aiming for more growth in the compact camera market soon,” said Tanaka.</div><div> </div><div>“We plan to invest around Rs 10-15 crore on marketing during the Diwali period. We achieved around Rs 25-crore sales during the festive season last year and are expecting revenues of Rs 40 crore from these two months of festive season of this year,” says Rohit Pandit, executive VP, Fujifilm India.</div><div> </div><div>Four-year old Fujifilm India is a wholly-owned subsidiary of Fujifilm Holdings Corporation, Tokyo and has 6 offices across 6 cities all over India. </div><div> </div>
