Relating Beauty With Nature At Affordable Price Range
Beauty is the most important component of one's personality, it makes an individual confident to face the world. There are several beauty product companies doing business but very few prefer to utilise natural ways and elements to manufacture these beauty products. Nurvi is one of the uprising companies that chose the natural way to design their beauty products so that they would look after one's beauty naturally. With BW Busnessworld, Bhagyashree Shreyash Jadhav, Founder of Nurvi talked about her company's approach to practise sustainability and plans for the upcoming escalate her business in the country.
Excerpt:
How does your company stand out in the field of beauty companies relating themselves to nature?
Unlike most of the beauty industry, which is filled with nature-centric brands, Nurvi differs by caring for both people and Mother Earth. The aim of our company is to promote conscious living and create a green society that protects and cares for Mother Earth. In Nurvi, we combine self-care with an orientation toward the environment, putting you first and foremost. We use natural ingredients and traditional methods for our handmade products in small batches. We prefer reusable and recyclable packaging, and we prefer glass or metal packaging over excessive plastic in terms of sustainability. If you choose Nurvi, you decide to take care of yourself and our planet.
As the year is about to end, could you please tell me in detail what plans have been executed throughout the year?
This is our recently created brand, which is about six to seven months old. At the moment, we are using media gifting, working with influencers, and undertaking social media advertisements to enhance exposure and interaction. It involves: Engaging with the media and influencers through promotional offers of our products, Collaborating with influencers that share our values and Running influential social media advertisements, for instance, on Instagram and Facebook. The improvements that we make to our strategies facilitate steady growth while also giving us a stronger identity in the market.
What will be the new plans and policies for the upcoming year?
The key focus for the upcoming year is on building greater awareness of our brand and extending our reach to multiple media outlets. Adopt a smart tactic by producing and posting articles, having lively brand storylines, and involving interviews. We are employing conventional means while also harnessing the power of viral social media advertising and the newest e-marketing approaches. We want to have a powerful marketing strategy that will make our label heard by millions of people and stand out among other brands.
How does your company foster the idea of sustainability in the manufacturing process of your products?
Sustainability is deeply rooted in every aspect of our business strategy. Our brand provides eco-friendly skincare options using waterless and natural formulas. Furthermore, Nurvi aims to lower carbon output through the adoption of eco-friendly products with minimal input on their part. We demonstrate our commitment to reducing the environmental footprint via innovative reusable packaging mainly using glass and metal. That is why we choose sustainably grown ingredients that support farming communities in order to make sure we have a positive impact on people and the planet.
