Prabhat Dairy Targets High End Products

<p><em>A new milk and dairy producing company, Prabhat Dairy, is coming up, writes <strong>Haider Ali Khan</strong></em><br><br>Prabhat Dairy, an integrated milk and dairy producing company, situated in Ahmednagar district of Maharashtra is expected to commence commercial production in the fiscal year 2016.<br><br>It has an automated production facilities at Shrirampur in Ahmednagar and in Navi Mumbai, Maharashtra. It has an aggregate milk processing capacity of 1.5 million litres per day.<br><br>Vivek Nirmal, joint managing director of Prabhat dairy said, “Our facilities are in proximity to our procurement region and target market. And we have in-built capacities to expand retail products and introduce high growth products like mozzarella cheese and paneer.”<br><br>Cheese is the fastest growing segment, it grew by 20 per cent by CAGR to reach Rs 50 to Rs 55 billion in the year 2014 from Rs 26 billion in 2010. The main reason is the urban population which is consuming 80 to 90 per cent of cheese in India.<br><br>He also added that, “We will continue increasing our manufacturing capacities for our existing dairy products especially for high margin products. And we believe the farmers must be our partners in progress.”<br><br><img alt="" src="http://bw-image.s3.amazonaws.com/Prabhat-Dairy-Umesh-Goswami3-lrg.jpg" style="width: 650px; height: 384px; margin: 1px;"><br><br>According to CRISIL report, the processed milk segment recorded 15 per cent CAGR reaching Rs 2170 billion in fiscal 2014 from Rs 1250 billion in 2010. Milk prices are also expected to rise by 7 to 8 per cent CAGR over next three years due to increase in fodder prices. It will reach up to Rs 3100 billion by fiscal 2017.<br><br>Prabhat dairy is leading suppliers in India for consumer products companies like Abbott Healthcare for baby milk, sweetened condensed milk for Mondelez India Foods. It has various other institutional customers like Britannia and Mother Dairy.<br><br>It has received several quality certifications from FSSAI, AGMARK and Halal. It has been certified as 22000:2005 company for pasteurised milk, flavoured milk and ghee. It won ‘CII National Award for Food Safety’ in 2014 by Confederation of Indian Industry.<br><br>Prabhat dairy has a network of 75 thousand marginalized and land less farmers and have a direct milk procurement system.</p>