PM Modi's September 2023 Approval Rating Hits 65%: Report

PM Narendra Modi has achieved an Approval Rating (AR) of 65 per cent among urban Indians. seven per cent were neutral, 18 per cent disapproved and nine per cent were undecided, according to Ipsos IndiaBus Poll.

Zones, cities,  SECs, age groups, cohorts – How does Modi stack up? 

Zone wise, the approval rating outcome showed Modi achieving higher rating in western India (80 per cent), eastern India (73 per cent), northern India (72 per cent), though in southern India his approval rating was a measly 31 per cent. Likewise, his AR was higher in tier 1 (76 per cent), tier 2 (64 per cent) and tier 3 (62 per cent) vis-à-vis metros (58 per cent). Interestingly, his AR was almost the same across SECs – SEC A (69 per cent), SEC B (64 per cent) and SEC C (63 per cent). 

Approval rating across the two genders was almost at par – women (65 per cent) and men (64 per cent). Similar trend was noticeable across age groups where his approval rating was steady – 18-30 year olds (66 per cent), 31-45 years (64 per cent) and 45+ (64 per cent).  Also across the different cohorts, his approval rating was high – unemployed (75 per cent), students (69 per cent), employed (67 per cent) and full time parent/ homemaker (63 per cent), with the exception of the self employed (47 per cent).    

Notably, those with higher education gave a higher approval rating of 70 per cent to Modi versus those with lower education, who gave an AR of 61 per cent.   

Parijat Chakraborty, Group Service Line Leader, Public Affairs, Corporate Reputation, ESG and CSR said, "PM Narendra Modi has achieved an approval rating of 65 per cent on how Indians perceive his rôle as the prime minister of India. By and large across demographics Modi has received high approval ratings considering some respondents were undecided or were neutral. His disapproval in less than 2 in 10, while his approval is 2 in 3 of those polled. Only the residents of south zone and the self employed seem disgruntled. Under his stewardship India has been shining on several fronts, recently he has gathered new feathers in his cap of Chandrayaan 3, Aditya L1 and India successfully hosting the G20 Summit. He also has the gift of the gab and connects with audiences across SECs and age groups."