Phenomenal Journey Of ‘Naughty World’ From An Instagram Page To A Global Advertising Firm
It all begin with a simple positive mission of a young mind to make people laugh, breaking the monotony of life, now is an inspiration for many, who dare to dream big. One of the biggest factors which contributed is the growth of internet usage globally in last 5 years.
Naughty World as it is popularly known in the cyber space particularly in Instagram and YouTube presently caters to more than 9.5 Million audiences globally. Memes with reels as format has become a very significant part of our digital life, while Instagram has become a popular medium. This is where ‘Naughty World’ is grabbing eye balls of the audience from across the world, consistently creating lucrative and attractive content.
The journey to reach such a huge audience was not that easy, but founder Ankur Raghav have turned all odds into his favor by making attractive reels and memes. Venturing further Ankur and his team are establishing themselves as a global advertising and film production firm.
Ankur, who is always passionate about Bollywood, along with his team are making stories to create web series and in the course if they get offers they are also ready to take on the silver screen venturing into cinema. He plans to give fresh faces a chance in his new forte. Ankur is very much grateful for the kind of support he received from his social media audience and hopes that his loyal audience will continue supporting him in his experiments with different audio visual contents.
Ankur has already made a mark as an exceptional director and producer, who knows the art of creating videos for various social media platforms particularly Instagram and YouTube, as it is with his videos and posts, as he continues to gain impressive followers in just a period of over one year.
Ankur believes that if you create a faithful audience on social media and be open to them, the list of loyal followers will grow with each passing day. Ankur is now developing an in house team of actors, directors, technicians while inviting investors to fund his company and take Instagram, YouTube and other future projects to an unrivalled level.
Speaking about his upcoming global projects, Ankur Raghav says, “we have hired one of the best content creation agencies to plan and manage our content. While most of the creators today are focusing on the short video format, we are planning to give an enriching experience to the audience. We will mostly produce long format videos, as it stays with users for a longer period of time and moreover it allows us to convey more information in a hassle-free manner.”
In the last decade we have observed the gradual shift in the internet consumption of the people, which has increased fourfold with democratization of Internet and lowering of internet/data cost. Furthermore the two years of Pandemic followed by lockdown witness internet as a constant companion of every individual from school going children, office goers to old people at home. The period also saw the emergence of short video formats like Instagram Reels and YouTube Shorts after the Tik Tok ban in India.
The social media platforms has became so popular that tech companies, corporates, media to marketing firms has already realised the potential and thus social media marketing has emerged as the new alternative to the conventional marketing campaigns.
Naughty World which goes by the username of @naughtyworld_ on Instagram with a whopping 9.5 M followers, also understands very well that it’s time to make a mark in the digital space and expand from an Instagram Page to a global content firm.
