Oyo Witnesses 73% YoY Growth In Bookings During Winter Holidays
Oyo Rooms has announced a new offer to allure customers during this winter season. Under the new offer, customers can avail a 60 per cent discount on hotel room bookings and an additional cashback of 40 per cent on PayTM transactions. The offer is valid for bookings made between 24 and 31 October for check-ins between 01 and 31 December.
Oyo has witnessed a 73% year-on-year growth in bookings ahead of the winter vacations. The maximum bookings have emerged for leisure and non-leisure destinations, including Goa, Jaipur, Udaipur, Mumbai, Kolkata, Delhi, and Shimla.
As per an analysis by OYO, urban Indians believe in taking short holiday breaks to escape their hectic schedules. A majority of these travellers are couples and individuals enjoying short holidays. Ahead of the holiday season, hotel bookings have jumped more than 60% in the top 10 cities over last year.
Burhanuddin Pithawala, Vice President, Conversions, OYO, said, “A paradigm shift is occurring in the travel behaviour of urban Indians. Unlike past years, many travellers are now open to impulse travel, which has spurred an exponential rise in spur-of-the-moment bookings. These are generally triggered when people suddenly realize that a couple of consecutive holidays can be clubbed with the weekends for an extended stay in the hills or some other exciting retreat.”
Solo and couple travellers are predominantly the most significant contributors to bookings received during winter vacations, almost 45 per cent, marking a growth of more than 64 per cent year-on-year in such bookings.
