Our Vision Is To Become A Global Media Company, Says Subhash Chandra

Zee Entertainment Enterprises Ltd (ZEEL) has announced that its promoters will sell up to 50 per cent of their stake in the company to a strategic partner. The stake sale is being done for disruptive technological advancement and to transform the company into a media tech firm. The promoters currently hold 41 per cent stake. In other words, they will divest up to 20 per cent of Zee’s equity. The market is abuzz about Zee’s plans ahead. The company, which recently announced its financial results for FY18 Q2, posted a strong 24.9 per cent jump in the operating revenue in this quarter. Not just that, its OTT platform, launched earlier this year, is believed to be doing extremely well.

Annurag Batra, Editor-in-Chief of BW Businessworld, spoke to Subhash Chandra, Chairman, ZEE & Essel Group, about Zee’s plans ahead.

Excerpts:

Dr. Chandra, you are a pioneer. You see things before anyone else sees it. So if Dr. Chandra decides to sell a part of his company to be future ready, it becomes headlines. Are you seeing something that others are not?

I definitely believe that others are not yet seeing what I can see. But I am sure they will see that slowly. I understand that it's not only this medium, but virtually every single business is going to change because of the way technological developments are happening in every single field. Even a construction company will have to rework their entire organisation and the working structure because of technology.

For example, call centres have a very simple job. My prediction is that five years from now, nobody will be working at call centres. There will be robots and machines answering calls. In the next 5-8 years, one billion people will be rendered jobless globally. So everybody has to reskill now. Even the education system should be restarted with a fresh approach. As a member of the Upper House, I am going to raise this issue. Education has to be future ready.

Tell us specifically about media content.

Coming to media again, because of augmented reality and virtual reality, there will be a convergence of mobile, computer and other screens. It will not be just an audio & video medium in future. It will be a full-fledged market. And you will get whatever you need in this marketplace.

So you are saying content will be the glue that will create commerce, and services will be distributed using mobile screens.

Right, that's exactly what will happen.

Tell us about Zee5. In the last 12 months, it has touched the 50 million-plus subscriber mark. You have said one of the reasons to do this (stake sale) is to be able to work with technology partners to go global and increase ARPUs. Let's say, if a tie-up happens in the next 6-7 months, what will be the new ZEE like? What will be different from what we have now?

We know how to make the best of content at the best of price. And this doesn't mean that the popular perception of Zee spending less on content is true. It's not true. Zee knows the expenses; the cost of equipment and the cost of artistes and studio. Our mindset and DNA is of a content maker, whereas the Netflixes and Amazons of the world, Amazon particularly, have a trading mentality.

Our people did an analysis of Netflix's Scared Games in one of the monthly presentations and concluded that the same show with the same artistes would have been done by us 40 per cent cheaper. And yet my producer would have had 15-20 per cent growth. We have managed to do it in the international market. Today, we are running 12 foreign language services in the international market. In Germany, which is a very mature market, we already have 1.5 per cent market share with our content from India repurposed and redirected with subtitles and dubbing. We have also started producing half an hour of original Russian content and two-hour per week content in the Arabic language in the Middle East. We are doing every bit.

Zee will look at the partnership to get converged into a techno-media company which has a global presence, catering to American, Spanish, Brazilian and other major foreign languages. And this will include OTT.  In India, we have 500 million Zee5 subscribers and we feel we can add an equal number of people internationally with the partner. I would say we will add 100 million-plus South Asians, and in the next 7-8 years, another 400 million mainstream video watch on OTT.  So it will be an unbeatable and unparalleled media distribution company which will get the kind of value that we can never get in India.

So, are you saying that you will get listed abroad at some stage?

Yes. Why not? That’s why I am saying it will be a very different company 7-10 years from now. I can see that happening. 

There is a huge speculation about who will be your partner. Various names are going around. Would you like to share? Also, what would you look for in the partner?

I would say that this bride has many suitors. We know what we want; we want a technology partner with technology superiority and the mass & muscle to help us fulfil our dream of becoming a global media company.

The chemistry between two people doing business is very important. Have you already found this chemistry?

We have bankers; and one of them is international banker Goldman Sachs and the other is American banking advisor LionTree. So we have had this discussion. If it's American cooperation, we have to agree on a business model on the basis of what both of us expect 5-10 years from now. Once we figure that out, it's easier for this marriage to succeed. If you see our past record, we have had good partnerships.

You said American, so is it Amazon or Google?

No, I am saying that if it's American, we will have to do the same exercise of agreeing on the direction again. An American cooperation would have a separate kind of expectation from future whereas a Russian company has a separate set of thinking. We have to align, and once it's done, there is no problem, particularly with Amit (Goenka) and Punit (Goenka) mostly running the company.

During discussions with me, you have always looked at two companies, Disney and Discovery.

Discovery is a traditional media company and has a vast distribution globally. And I love the company for that reason. We are one step behind them in terms of the number of eyeballs globally. They have 1.5 billion and we are at 1.3 billion. On the other hand, Disney has a vast array of offering that nobody has in India. They have amusement parks, cruise ships, children programming and much more.  

What do you think about Rupert Murdoch partnering with Disney?

Their objective was that ‘I can’t fight with this big techno-media company who is spending billions in programming’. But my feeling is different. He would be the single largest shareholder of Disney with 5 per cent holding and he has the right to choose the successor of Bob Iger. He is a smart businessman. To my mind, he has bought Disney rather than selling.  

What do you have to say about Jio and its strategy of buying all distribution companies?

As a telecom company, they have done really well. Even their competitors say ‘we never thought the way Jio thinks’. They admire them.

What if Mr. Ambani and Mr. Chandra come together?

You never know what would happen. I will not name anyone. It's early.

Any predictions for the future?

Technology will change the business. By 2055, India will become a 100-trillion dollar economy and number one globally, because the demographics are in its favour. It will surpass China and America and that will be a hell of a lot for any kind of business.