Consumer purchasing habits have been evolving over time as the inclination of buying products have shifted keeping the aesthetic value of a product in mind. With more millennials buying houses today, there is a new thought process in place that impacts the consumer buying behaviour. There is a wide range of products available in the market which offers innovation along with being a decorative item in the living space.
Creating a vibrant ambience is the primary thought during transforming any living space in order to provide elements of comfort and style to it. It is indeed a matter of social status and pride for an individual to keep their living space up to the mark. A lot of experimentation and creative aspects are kept in mind in the selection process of the valuables possessing a touch of class for home interiors.
Interior designing has been the go-to option for consumers as their specialist opinions are kept in mind during the selection of themes and colours that resonates with the vision and liking of an individual.
The focus initially was on decorating walls with collectives such as picture frames, posters, accessories, wall embedded televisions and so on. But slowly the focus shifted to other different aspects such as investing in designs for floors and other parts of the living room to ensure beautification and comfort. The attention then shifted to the ceilings as never had anyone thought about decorating it and this is when designer fans came into the picture. People usually look at fans as a means of necessity but now the time had come that it is also valued as a luxury.
With the passing time, designer fans have become a rage among people as they started to embellish the fifth wall of the living room, which is the ceiling. Havells has pioneered designer fans and several other players are investing in the same now. This also left people wondering what the next step would be to ensure that one’s living space is alluring and magnetic.
The corners of a living room have been often overlooked and underappreciated which has led to a lack of creativity towards it. The corners usually look empty or undecorated as we often fail to see the value it brings to any living room. Keeping that thought in mind, in order to provide much-needed value to those blank corners in one’s rooms, Havells as a brand has recently launched India’s first pedestal fan ‘Aindrila’ which comes with a square guard and LED lights. These fans come with unique designs equipped with the latest innovative features. Apart from fitting the needs of people who value unique designs in products they purchase, it acts as a corner art accentuating one’s surroundings.
The idea has been to provide a complete experience by ornamenting those empty corners of the living room giving consumers the ultimate experience through a dynamic ambience. It will make the living space, “the place to come back to” and your home, “the place to be in”.