BW Communities

On An Expansion Spree

BW Online Bureau Nov 08, 2014

<?xml version="1.0" encoding="UTF-8"?><root available-locales="en_US," default-locale="en_US"><static-content language-id="en_US"><![CDATA[The iconic brand Harley-Davidson that brought cruiser and touring motorcycle concept to India will bring two more products to the India market by end of this year. "We will bring two more products to India by end of 2012 and we will also look at setting-up three more dealerships by 2013," says Anoop Prakash, managing director, Harley- Davidson India. The company at present sells 15 models in the country through its existing seven dealerships. It will add three more showrooms by end of this year in Kochi, Kolkata and Jaipur. Harley Davidson on Thursday launched the expansion of its Complete knock down (CKD) facility which is at Bawal Haryana. The facility will now locally-assemble models --  FXDB Street Bob and FXDC Super Glide Custom, earlier CBU models -- at a price starting from Rs 9.95 lakh and Rs 11.5 lakh, which is much lower than their earlier starting price of Rs. 13,995 and Rs 15.45 lakh respectively. With this move, the company will assemble five motor bikes in total out of the 15 products available in India. Harley has around 40 per cent market share in the luxury motor bike segment today and hope to maintain the same by next year. "We are growing at 25 per cent year-on-year with more than 1000 bikes on road today. We are happy the way the segment is growing and by end of 2013we would look at maintain our market share in the segment," says Prakash.