Ola Targets Indian Corporates With New Offering

Taxi aggregator Ola on Monday (11 January) announced the launch of its corporate billing solution called Ola Corporate in 102 cities across India.

Corporate users can set customised ride policies for different groups of employees, and choose any vehicle type from its fleet, such as Ola Mini, Ola Sedan, Ola Prime, along with Ola Share and Ola Shuttle, when they are launched in a particular city, the company said.

“With ‘Ola Corporate’, we are bringing the inherent benefits of Ola’s technology platform to simplify the way executives travel for business, at the click of a button on their Ola app. The corporate dashboard allows for improved efficiency and productivity for businesses, taking away the hassle of scheduling pickups and cumbersome billing and payment processes,” said Pranay Jivrajka, COO at Ola.

Fares for Ola Corporate are kept same as the standard rate cards for B2C and businesses stand to save as much as 60 per cent on their travel costs with on-demand consumption.

The cab hailing app also claims that the solution also enables corporates to customize ride policies for different groups of employees, as per the needs of the company, giving complete control of the entire process to the administration teams.

A similar service was launched by Uber a year and a half ago in July 2014 to cater to the demands of travel by business organizations.

Uber, the market leader in the segment claims that businesses can save over $1000 ($1401) per employee annually on business travel by using Uber for Business and that they were seeing an increased adoption of the service due to its ease of use by especially small businesses which usually do not have expense management software.