<p style="text-align: justify;">Asus is on a smartphone launching spree, just earlier this year it announced an updated range of smartphones under the ZenFone 2 series and today the company showcased some more models along with two new tablets at its ‘Zen Festival’ in New Delhi.</p><p style="text-align: justify;">All of the smartphones are quite identical in design looking similar to the ZenFone 2 series but have been updated with some new hardware and features which can certainly confuse potential consumers.</p><p style="text-align: center;"><img alt="" src="http://bw-image.s3.amazonaws.com/ZE550KL_AG01_Gr.jpg" style="width: 800px; height: 800px;"></p><p style="text-align: justify;">Firstly there is the ZenFone 2 Laser which is basically the low-end variants of the ZenFone 2 fitted with a laser guided auto-focus system. With this the camera is faster and way more accurate when focusing in pictures and videos. The smartphone features a 5.5-inch 720p display and instead of using the Intel processors, Asus has used Snapdragon processors from Qualcomm. User will have an option of a Snapdragon 410 quad-core processor with 2GB of RAM or a more powerful Snapdragon 615 octa-core processor with 3GB of RAM. Both of them will have 16GB of internal storage with a memory expansion slot. In the camera department there will a 13MP rear camera with a dual-LED flash and a 5MP front camera, both of which are backed up with Asus’ Pixel Master 2.0 software. The ZenFone 2 Laser is priced at Rs. 9,999 for the 2GB version and Rs. 13,999 for the 3GB version. There will also be a 6-inch version priced at Rs. 17,999. All of the versions will also be 4G enabled and come with dual-SIM card slots.</p><p style="text-align: center;"><img alt="" src="http://bw-image.s3.amazonaws.com/ZD551KL_AquaBlue_(17).jpg" style="width: 800px; height: 658px;"></p><p style="text-align: justify;">Then there is the ZenFone Selfie, which is obviously for the selfie lovers and features a front and a rear 13MP camera with dual-LED flash aiding both of them. The rear camera also comes with laser auto focus system just like the ZenFone Laser. Apart from that the smartphone features a 5.5-inch full HD display, a Snapdragon 615 octa-core processor, 4G, dual SIM and will be arriving in two variants; 16GB with 2GB of RAM and 32GB with 3GB of RAM. Prices will start at Rs. 15,999 and the smartphone will certainly be a great option for selfie lovers.</p><p style="text-align: center;"><img alt="" src="http://bw-image.s3.amazonaws.com/ZE551_AG05_B.jpg" style="width: 800px; height: 600px;"></p><p style="text-align: justify;">The ZenFone Deluxe is their flagship device which is technically the same as the most high-end version of the previously announced ZenFone 2 series, but with a new back panel that will have a polygon pattern finish. The specs, like the ZenFone 2, include an Intel quad-core processor, 4GB of RAM, a 5.5-inch full HD display, 4G, dual SIM, 13MP rear and 5MP front camera (no laser autofocus) a 3000mAH battery and Android 5.0 Lollipop. It will be offered in a 64GB version and a 128GB version with prices starting at Rs. 22,999.</p><p style="text-align: justify;">Asus also made a global announcement of the ZenFone Max smartphone which will be definitely something to look out for. It will have a large 5000mAH battery in just a 5.2mm thick body and is expected to arrive to India in the month of October.</p><p style="text-align: justify;">Apart from the smartphones, two new tablets were also announced namely the ZenPad 7.0 and 8.0. The tablets come with a chic design and will be offered with bunch of accessories like a clutch case and also a speaker equipped case. The tablets will feature a 1280x800 resolution display, 16GB of storage with memory expansion, 2GB of RAM, an 8MP rear and 2MP front camera combo and 3G support. They also come with DTS surround sound speakers. Apart from the screen size difference, the processors are different with the 7-inch model running on an Intel Atom x-3 chip and the 8-inch version running on a Snapdragon processor. The ZenPad 7.0 is priced at Rs. 11,999 and the ZenPad 8.0 for Rs. 14,999. For an additional Rs. 3000, Asus is bundling the speaker equipped case along with the tablets.</p><p style="text-align: justify;">The smartphones and tablets are certainly interesting and will be giving a good competition in the budget and mid-range segment. Sadly Asus has created a lot of confusion ever since it announced the ZenFone 2 series with the same name along with different models and variants. While it could be a good strategy to fill the market and offer consumers a good variety, it can also confuse the consumers at the same time. </p>
