MRUC appoints Ashish Bhasin as Chairman and Pratap Pawar as Vice Chairman
Media Research Users Council, the apex industry body for conducting media studies, has elected Ashish Bhasin and Pratap Pawar as Chairman and Vice Chairman respectively. Ashish Bhasin, who is the Chairman and CEO – South Asia, Dentsu Aegis Network, replaces I Venkat (Director, Ushodaya Enterprises Pvt. Ltd - Eenadu) as Chairman of MRUC. Pratap Pawar on the other hand has been elected as Vice Chairman in the place of Sanjay Tripathy.
Commenting on the development, I Venkat, Chairman, MRUC said, “Over the past two years of leading the apex industry body of advertisers, agencies, publishers and broadcasters, the focus really has sharpened on bringing out a world-class study in IRS. Yes, it has been a long wait for everybody, but it's going to be a wait worthwhile. I'm excited at the prospect of Ashish and Pratap taking up the leadership – it's going to bring a whole lot of good to media research in the country. MRUC is well poised as of date to serve the industry's need of reliable and accurate research.”
Ashish Bhasin is a media veteran who has been part of the media, advertising and marketing fraternity, representing India and the Asia Pacific market for the past 29 years. Prior to his current role (Chairman and CEO, Dentsu Aegis Network) Bhasin successfully led and set up several businesses under the Lintas India (IPG) and also played a critical global role for Lowe Worldwide as the Executive Vice President and Asia Regional Director - Integrated Marketing.
Speaking about his appointment Bhasin said, “I'm delighted to be elected as the Chairman of MRUC. The industry body has been in existence over two decades and its journey has been outstanding so far. I look forward to working closely with the Board of Governors and the RSCI TechCom members to further strengthen MRUC's role of providing gold standard research to the industry.”
Pratap Pawar is an industrialist and a man with vision. He has been on the Board of Sakal since 1985. Having a presence in entire Maharashtra and Goa, Sakal is now not restricted to being a ‘newspaper’ but is a ‘brand’ in itself. ‘Saptahik Sakal’, ‘Agro-won’, ‘Family Doctor’ are some of its examples.
“To be associated with MRUC is an honour and I’m pleased to offer my service to the industry through this esteemed and honourable institute for which I have a lot of respect. There is a lot to be done in the area of media research, more towards being relevant in a scenario where business problems are mounting and consumer preference and behaviour fast changing. I look forward to this opportunity and in the journey ahead I hope to uphold the values and principles of MRUC,” shared Pawar.
