Mrida Launches Impact Gifting Products Ahead Of The Festival Season

Mrida, a social business venture, has launched an Impact Gifting range ahead of the festival season. This is targeted at those corporates, organizations and individuals who wish to make a difference in the lives of the underprivileged people as they go about exchanging gifts during the holidays. Mrida’s Impact Gifting range focuses on “Celebrating together” and is a unique offering which combines the pleasure of gifting with the joy of making a difference.

“We believe that the art of gift-giving is a dialogue - between the gift giver and the recipient. By choosing to gift Earthspired, Mrida’s health and wellness brand, you're not just choosing a premium hamper, tailored for health - but also expressing a commitment to spreading happiness, good cheer and well-being across rural India. Our hampers ensure the gift of good health while being socially relevant and environmentally friendly”, says Arun Nagpal, Co-Founder and Managing Director, Mrida Group.

The produce for Earthspired Impact Gifting range is sourced from the farmers of Uttarkashi at better than market value, and then the products are processed and packaged by a women's group - ensuring value addition, skilling and sustainable livelihoods every step of the way. The range is packed with health and wellness and the power of millets.  

In addition, the Earthspired impact gifting range also offers handicrafts, made by MPowered rural artisans such as kulhads, candles, terracotta figurines, potlis and bags

The Gifting range contains Gluten-Free Products, Vegan products and High Protein Products and includes a variety of special unrefined products as well. Also available are traditional offerings like Panjiri etc.

Customised gift hampers can be specially created that includes all or any of the Earthspired range of  Gluten-Free Cookies, Snacks and Millet and Amaranth based flours. The complete range of cookies includes Chocochip, Coffee, Coconut, Honey and Almond and savouries like Amaranth Sweet and Amaranth Sweet and Salty. The cookies are available in cans, and also in Two Cookie Packs. Earthspired's Range of Flour includes Multigrain High Protein Flour, Gluten-Free Flour, Gluten-Free High Protein Flour, Special Unrefined Flour (for diabetics), Northern Spiced Flour and Southern Spiced Flour. Earthspired has also recently launched two Ready to Cook products - Millet Upma and Millet Khichdi, which can also be included in hampers for the health-conscious.