MoHUA Rolls Out Signature Campaign Swachh Diwali Shubh Diwali
In line with the festive mood of the nation, Swachh Bharat Mission-Urban 2.0 under the aegis of the Ministry of Housing and Urban Affairs (MoHUA), launched the Swachh Diwali Shubh Diwali campaign from the 6-12 November 2023.
The campaign aims at invoking the cultural significance of Diwali coupled with the journey of Swachh Bharat and the principles of Lifestyle for Environment (Mission LiFE).
This initiative aims to instill a sense of responsibility towards the environment and communities by sensitizing and motivating individuals to opt for locally made products, embrace a Diwali free from single-use plastic and prioritize pre and post-Diwali cleanliness. By doing so, it seeks to foster a sustainable and environmentally conscious approach to the festival.
The Mission has partnered with MyGov, the government’s citizen engagement platform for the ‘Swachh Diwali Shubh Diwali’ – Signature Campaign. Citizens are encouraged to take part in the national signature campaign to showcase their resolve to celebrate a clean, green, and single-use plastic-free Diwali. Citizens can sign up for a Swachh Diwali on MyGov from 6th - 12th Nov, 2023. They can also capture their unique initiatives for a Swachh Diwali in a 30-second video reel and upload on social media platforms of their choice with #SwachDiwali & tag the official handles of SBM Urban 2.0 - @sbmurbangov. In addition, urban local bodies have been requested to take up cleaning, and misting activities pre and post-Diwali.
To promote the concept of 3R among citizens, local bodies can facilitate the collection of items being donated at RRR Centres by popularizing the location of the collection point. Central Ministries, State Govt, Union Territories, all Govt. offices, District administration, and local bodies will connect with Market Associations, Trade Associations, business bodies, Resident Welfare Associations, Ward Committees, Self Help Groups, NGOs and CSOs, Youth Clubs to spread awareness on various aspects of swachhata promoting waste segregation, adopting the principles of Reduce, Reuse, Recycle and transforming Waste to Wealth. Cities with high Air Quality Index (AQI) must ensure special care and safety for the sanitation workers. They can distribute appropriate face masks, protective eye and safety gears. To make their Diwali celebrations special, they could also be gifted locally made products.
