Mobile Data Trends and Preferences
No.1 Country in Mobile Data Consumption
We are a digital nation. According to tweet by NITI Aayog CEO Amitabh Kant India’s consumes 150 crore gigabytes of mobile per month making it the number one country in the world in mobile data consumption.
"Amazing! With 150 crore gigabytes per month of mobile data consumption, India is now world's number one mobile data consuming country. Its mobile data consumption is higher than that of the USA and China put together," Kant tweeted
<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">Amazing! With 150 cr gigabytes per month of mobile data consumption India is now world’s no 1 mobile data consuming country. It’s mobile data consumption is higher than USA & China’s mobile data consumption put together.</p>— Amitabh Kant (@amitabhk87) <a href="https://twitter.com/amitabhk87/status/944024868437106688?ref_src=twsrc%5Etfw">December 22, 2017</a></blockquote>
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A while back I had come across an interesting report on mobile data trends. Sharing some of the highlights below.
Mobile Addiction
As mobile has become an eternal part of today’s tech savvy generation, from teenagers to septuagenarian and octogenarians, a recent survey conducted by MoMagic Technologies showed an unusual trend that 37% of the people view their mobile phones over 6 times in an hour due to high level of addiction fuelled by internet related activities such as social media and online videos etc. This survey was conducted on 35,000 users.
Video over image
40% of the people surveyed said that they prefer to watch videos as form of advertisement on mobile. “Mobile ad spend is growing at a rapid pace in India as it grew at staggering rate of over 80% in 2017. What we are witnessing is an increasing migration of video consumption including video ads by users in tier 1-2 cities because of economical 4G data plans in a highly competitive mobile operators market which is pushing costs and inversely offering higher data limit packages,” Mr. Arun Gupta, CEO and Founder, MoMagic Technologies said.
Multiple Phones
The survey also indicated that 60% of the respondents owned more than one mobile phone suggesting different phones for home and office use.
Incentives attract
The survey also showed that over 28% of the respondents watch mobile ads for winning credits in games, followed by ads while shopping online at 25.5%.
The Last Word
With data plans getting even cheaper by the day and add to that carry forward data plans, the Indian consumer is perhaps becoming the best data consumption market.
