French tyre giant Michelin said its passenger car tyres will be available on one of India’s leading online platforms, Snapdeal, via its countrywide authorised dealerships.
"As part of our initiative to redefine the way tyres are bought and sold in India, we are pleased to bring this unique opportunity to our Indian consumers via Snapdeal," said Mohan Kumar, commercial director of Michelin India.
Along with quality guaranteed fitments, Michelin tyres will now be much closer to the Indian consumer through easily accessible dealers.
In three or four simple steps, a consumer can now easily place an order online to purchase Michelin tyres from an authorised dealer and request for fitment at a time and place of their choice, the company said.
On the Michelin brand page at Snapdeal, the tyre selector will help a customer find the best fit tyre for a vehicle. Once the tyre choice is confirmed, the customer can select the closest Michelin authorized dealer for the purchase and to book a tyre fitment appointment.
Snapdeal with its large subscriber base and pan-India reach has been an obvious choice, Kumar said.
The new channel will augment the company's existing distribution and enable its dealers with a parallel sales pipeline, he said.
Badal Malick, vice-president, omni channel of Snapdeal said, "We are excited to partner with Michelin to offer the most seamless experience to our customers for tyre purchase and fitment. Our recently launched omni channel platform ‘Janus’ will deliver the convenience of online product discovery and offline installation services at the nearest location. We are confident that this unique first-of-its-kind service for this category, will deliver real value for our customers."
BW Reporters
Haider Ali Khan is an alumnus of IIMC. He holds a degree in English Journalism from the prestigious campus. His passion includes Aviation, Technology, Politics and Sports.
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