Metaverse Primarily Guided By Immersion, Interaction, Interoperability: Sandeep Bhushan, Meta

In an invigorating chat with Sandeep Bhushan, Director and Head of Global Marketing Solutions, India at Meta, he shares how the Indian audience creates nearly 6 million reels a day, with 1/3 of them using an AR filter already. For him, Insta reels, videos on Facebook & messaging to & from businesses are the biggest growth drivers. 

He further adds how D2C is a massive phenomenon, with consumers showing greater affinity towards them through Meta platforms. "D2C is not just a brand phenomenon but a new way to service or create the demand. 90% of the new brands discovered are through the Meta platforms," he explains.