After introducing advertising globally in September, Instagram now launched its marketing partners program that will help it monetise advertising on the platform.
The image-sharing forum has identified a set of 40 partner companies, which are ‘a set of experts ready to help businesses grow in size’.
Identifying three areas of expertise — ad tech, community management and content marketing, Instagram says in an official blog post that the partners complement Instagram’s marketing tools, and can simplify and scale success for businesses through their propriety tools.
Some advertisers are already working with Instagram partners who have helped them solve a wide variety of business challenges — whether it’s driving more installs for a new mobile gaming app, or driving in-store foot-traffic during holidays — the blog highlights. “We have partners available to help drive both brand and performance objectives,” the company said.
“Since becoming a partner, we have helped more than 40 per cent of our client advertisers launch Instagram campaigns driving their objectives,” says Laura O’Shaughnessy, co-founder and CEO of Instagram partner SocialCode.
“We are excited to have been selected as a member of the Instagram Partner Program. Instagram via Hootsuite has made it easier for our customers to be more efficient community managers as they engage audience with rich visual content,” says Patience Yi, vice-president of strategic alliances at Hootsuite.
Going DeeperFacebook launched two new tools for businesses to create local ads for each store and provide more insight into the groups of people near their stores.
New updates allow businesses using Locations for Pages to use information from each of their pages to add dynamic ad copy, links and call-to-action buttons to their ads, the company blog said. Local insights tell businesses the aggregate demographics and trends associated with the people nearby. “Ads work best when they’re relevant to the people that see them, ” the company blog said.
Data Leak!New survey data from Broadband Genie, a consumer comparison site, indicates that 77 per cent of 3,440 users surveyed in the UK believe the Internet is getting more dangerous. Seventy five per cent of people believe that online companies are not doing enough to secure their personal data as according to some reports 90 per cent of websites are leaking data to third parties.
What To PostExpert Market’s study shows that businesses are confused about what to post on social media. While 71 per cent of consumers say they follow businesses for promotions, 66 per cent follow to get updates on new products and 50 per cent for customer service.
(This story was published in BW | Businessworld Issue Dated 14-12-2015)
