Indian utility vehicle manufacturer Mahindra & Mahindra has unveiled it’s all new off road vehicle – the Roxor, in North America.
With Roxor, Mahindra & Mahindra has created a new sub-category in the Side x Side powersports segment. The automaker has also launched a new powersports dealer network to distribute Roxor in the country.
At the unveiling, Dr Pawan Goenka, Managing Director, Mahindra & Mahindra, said “Mahindra’s 70-year automotive history has been forged by making authentic, rugged, purpose-driven vehicles; Roxor is the embodiment of this history and our brand.”
Roxor was conceived, designed, engineered and is being produced in Metro Detroit by Mahindra Automotive North America (MANA).
As both Roxor production and other programs ramp up, Mahindra anticipates creating an additional 400 jobs and investing another $600 million (over Rs 3900 crore) in MANA by 2020.
At first, Mahindra Roxor looks quite similar to Mahindra Thar that is currently on sale in India. However, both the vehicles are completely different.
Let’s take a look at how Roxor is different from Thar.
Mahindra Roxor
The 2-seater measures 3759mm X 1574mm X 1905mm, with 2438 of wheelbase, 228mm of ground clearance, and 45 litres of fuel capacity.
It comes equipped with 2490cc Turbo Diesel M2DICR, 4-cylinder, liquid-cooled engine that churns out 46kW of power at 3200rpm and 195Nm of torque at 1400-2200rpm; mated to a 5-speed manual transmission. It has a maximum speed of 45mph.
The Roxor comes in four body paint options – Carbon Black, Classic White, Fire Orange, and Tahoe Blue.
Mahindra Thar
Thar is currently available in three variants – DI 2WD (Rs 646,516), DI 4WD (Rs 698,773), and CRDe (Rs 910,796) (all prices ex-showroom Delhi). While the DI variants are 7-seaters, the CRDe variant is 6-seater.
The 2523cc M2DICR (BS IV) engine has a maximum power of 46kW @ 3200rpm, and peak torque of 195Nm @ 1400-2200rpm.
The 2498cc NEF TCI0CRDe (BS IV) engine churns out 79kW of maximum output at 3800rpm, and 247Nm of peak torque at 1800-2000rpm. The engine is mated to a 5-speed manual transmission.
Mahindra Thar measures 3760mm X 1640mm X 1904mm for DI variants, and 3920mm X 1726mm X 1930mm for CRDe variant; both the models have a wheelbase of 2430mm.
Thar comes in five exterior colour options – Red Rage, Fiery Black, Mist Silver, Rocky Beige, and Diamond White.
Some of the vehicle’s features are – New clear lens headlamps, New bumpers and wheel arches, New side footsteps, New redesigned canopy, and New mechanical locking rear differential.