Likee Launches #Likeedreams Initiative To Support Underprivileged

Likee, the global short video creation platform from Singapore based BIGO Technology today announced the launch of Likee's Creator Academy with #Likeedreams theme. Inspired by the Indian government's Skill India campaign, Creator Academy is an initiative of the platform to reach out to select, talented Likee users and train them in polishing their video-making skills. The Academy has completed three seasons of training in the past, and with Season 4 #Likeedreams, the platform aims to reach out to Likee users from an underprivileged background to train them with professional video making skills including the Likee’s new function of long-format video and help them achieve their dreams.  

In India, many talented young people from underprivileged backgrounds have emerged as popular entertainers. Their stories have always inspired common people and have motivated them to continue chasing their dreams. With the launch of #Likeedreams, Likee aims to ensure that the talented youth from the underprivileged background receive the necessary training to create professional videos. #Likeedreams is supporting one such dream of Mamoni, an 18-year-old girl who lives in a village in Delhi and aims to become a professional dancer. Mamoni is the youngest child to her parents who earn their living by pulling rickshaw and providing housekeeping services. Despite the lack of resources, Mamoni never gave up on her dreams. First, she learnt dancing from a charity organization called Dance Out of Poverty and now she is selected to be a part of Likee's Creator Academy and is currently learning professional video creating skills to make powerful videos of her dance performances.  

Similar to Mamoni, #Likeedreams is working with more such talented young people from the underprivileged strata of society and helping them move closer to their dreams. In coming months video case studies of such aspiring individuals will be shared in the public domain to inspire others. 

Aaron WEI, Vice President, BIGO Technology says, "Likee offers a level playing field for its users to gain popularity basis their unique talents. The bar of competition is moving up with every passing day as Likee users are focusing on creating more valuable and professional content. #Likeedreams is launched to help those who are talented but find it hard to discover the right platform to showcase their skills. With the optimum utilization of Likee platform and its dynamic tools, these gifted people can showcase their talent to the right set of audience and actualize their dreams. Going forward, Likee aims to launch more such programmes to foster talent and contribute to societal development."   

Available in different Indian languages such as Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi; Likee app provides the most extensive and innovative tools to users to create dynamic and engaging videos. Recently, Likee has also won the Guinness World Record for creating the 'Largest online video album of people waving a flag in India' during its 'No matter where I am, #IAMINDIAN' campaign.