Leo Burnett on Wednesday appointed Dheeraj Sinha as Chief Strategy Officer. Dheeraj will be based out of the agency’s Mumbai office and will be responsible for planning across South Asia.
In a career spanning 17 years, Dheeraj has worked with McCann Erickson, Euro RSCG, Bates and Grey. In his last role, he led the strategic planning function for Grey in India, South & South East Asia.
Saurabh Varma, Chief Executive Officer – South Asia, said, “We have incredible momentum as a team and both Raj and I were in the hunt for a partner. We wanted someone who can join us in our crusade to change the communication narrative in India. With Dheeraj we hope to get radical convergence around our purpose and radical divergence around how to get there.”
Dheeraj has worked on brands and businesses across markets such as Malaysia, Singapore, Indonesia, Vietnam and Bangladesh. He has spent time across categories on brands like Sensodyne, Indian Army, Britannia, 3M, ITC Juices, Maybank, Telekom Malaysia, Grameenphone, Reliance Mobile, Colgate, MasterCard, LG, DBS Bank, Tata AIA, TVS, Virgin Mobile, Max Bupa, Fiat, Reckitt Benckiser, Emirates, Dabur, Marico and CavinKare.
Dheeraj has written two books on the Indian consumer market: “India Reloaded – Inside the Resurgent Indian Consumer Market” and “Consumer India – Inside the Indian Mind and Wallet”.
He is also a three times winner of the prestigious Atticus Awards and has won several effectiveness awards, including the Jay Chiat Planning Award, the Asian Marketing Effectiveness Award, Yahoo Big Idea Chair APAC Effies and the Effie awards in India.
