Kenstar has appointed of Rajiv Kenue as its chief operating officer with immediate effect. In his new role, Kenue will be responsible for contributing to Kenstar’s strategy for establishing it as one of the most preferred premium brands in India.
The brand is offering its patrons an extensive portfolio of products ranging from air coolers, water heaters, microwave ovens, mixer grinders and a host of other kitchen appliances.
He will supervise brand building, product development and distribution expansion for Kenstar in India.
Kenue said: "I feel honored to be a part of Kenstar, a company which has a great heritage and goodwill across the country and offers consumers’ an international quality product. I believe there is an incredible scope for expansion of all product category in Kenstar and our focus would be to drive secondary sales by widening our distribution network and further strengthening the brand’s image."
With over 26 years of experience he has worked in various consumer sector organizations such as HCL Infosystems Ltd, Moser Baer, Samsung India Elect, LG Electronics, Videocon, and Indian Express.
