As Karva Chauth approaches, markets across India are experiencing a surge in business, with an estimated Rs 22,000 crore expected to be generated nationwide on the day of the festival, according to traders. The festival, which holds significant cultural and religious importance for married women, will be celebrated on 20 October. The business estimate reflects a notable increase from last year’s Rs 15,000 crore in sales, with the Delhi market alone anticipated to contribute Rs 4,000 crore.
According to Member of Parliament from Chandni Chowk, Praveen Khandelwal, this economic activity aligns with the government’s ‘Vocal for Local’ campaign, encouraging the use of locally made products. In the lead-up to the festival, markets have seen heavy shopping for clothes, jewellery, cosmetics, gift items and puja essentials.
Traditional items like Karva pots, sieves, lamps and wicks remain in high demand, alongside modern additions such as silver Karvas. Henna artists and beauty parlours have also experienced a rise in business, as applying mehendi (Henna) is considered auspicious for the occasion. This year’s festival has also seen growing enthusiasm from men, many of whom are now observing the fast alongside their wives.
Economic Impact Of Karva Chauth
The Karva Chauth festival is an important driver of economic activity, with millions of people participating in related shopping. Jewellery, clothing, makeup, sarees and religious items are among the top-selling products. Bookings for gold jewellery ahead of the wedding season, which begins in November, also see a boost during this period. In particular, Delhi’s markets, including Connaught Place, have seen increased footfall, with crowds shopping for festive items and engaging with local artisans.
Mehendi artists, in particular, benefit from the increased demand, setting up in markets and public spaces such as temples. Women line up to have their hands decorated, while beauty parlours offer special mehendi services. The economic activity generated from these services contributes to a broader economic boost surrounding the festival.
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