Jio-BP Launches Premium Diesel That Promises Fuel Economy Upto 4.3%

Tuesday saw the launch of a new premium diesel in the Indian market with cutting-edge technology by Reliance BP Mobility Ltd (Jio-bp), the fuel retailing joint venture company of Reliance Industries Ltd and the UK's BP Plc. This diesel could potentially save customers up to 1.1 lakh per truck per year and provide a fuel economy benefit of up to 4.3 per cent. 

What makes it even more competitive is that the diesel is priced at rates lower than normal or additive-free diesel sold by public sector (PSU) oil marketing companies.

According to a statement from the company, the premium diesel with so-called ACTIVE technology helps lower the risk of unscheduled maintenance brought on by dirt buildup, eliminates debris from important engine parts, and provides protection against dirt buildup over time.

It is designed to work across a range of commercial vehicles, and with ongoing use it offers a variety of benefits to drivers and fleet owners. Further it is mentioned that this new premium diesel will restore and maintain the power of the engine with ongoing use while also reducing the risk of unscheduled vehicle maintenance.

Harish C Mehta, CEO of Jio-bp, said, “Truckers hold a special place for Jio-bp as they account for over half of their operating costs. Recognizing the significant impact of fuel on their overall business performance, we have collaborated with top technologists for several years to develop a customised additive from scratch. This high-performance diesel, infused with our exclusive ACTIVE technology, is specifically designed for Indian vehicles, Indian roads, and Indian driving conditions."

Jio-bp hopes to revolutionise the fuel market with the introduction of this premium diesel fuel with additives by offering truckers, fleet owners, and the transportation industry as a whole a potent solution that combines increased mileage and significant cost savings.