Itel Set To Unveil Color Pro 5G, Next-Gen IVCO Technology To Appeal Gen-Z

Itel is preparing to introduce its new flagship smartphone, the Colour Pro 5G, which will include the unique Next-Gen IVCO (Itel Vivid Colour) Technology. This technology allows the smartphone's back panel to change colour, increasing its visual appeal and attracting style-conscious Gen-Z customers. The Colour Pro 5G intends to gain traction in the Indian market, particularly among younger users.

Building on its history of offering industry-first innovations, itel continues to provide competitive value in the low-cost smartphone market. The forthcoming Colour Pro 5G, costing around Rs 10,000, comes after last year's introduction of India's first 5G smartphone in this price bracket.

The Colour Pro 5G, set to be released this month, focuses on user-centric design and price. The smartphone's IVCO Technology is intended to mix appearance and utility, appealing to Gen-Z customers who appreciate both.

According to a recent CyberMedia Research (CMR) survey, there is a surge in interest in low-cost 4G and 5G handsets in India, notably those priced below Rs 10,000. Itel is a popular choice for consumers looking for economical yet powerful cell phones, according to the survey, because of its focus to value and technology. The Colour Pro 5G is aspiring to make an impression in the market with its unique features and affordable cost.