Italics: Creating Content Globally Since 2005
What started as a backdoor experiment in 2005 has transformed into a full-fledged home-grown content agency with over 100 people, and more than 2000 clients across the world. We are talking about italics which empowers brands with content writing services. It boasts some of the most promising start-ups such as PayTM, Groww, Upgrad, Navi Technologies, Tickertape, and Razorpary amongst its clients, along with big corporates like Maurti Suzuki, Mahindra, Bajaj Capital, Motilal Oswal, Canon, JK Group, Samsung and more. Internationally, italics has partnered with leading publications and agencies to create compelling and high-quality content.
But the journey from a backyard agency to where it stands now was not easy.
Going by what Harsh Vardhan Dutta, Founder and CEO of italics, reminisces, "it was difficult around the year 2005 when italics came into being. Those days, selling content was akin to making door-to-door sales. The period around 2005 was one with a scarce understanding of SEO, and content writing for digital properties was in its infancy. Further, the social media space was just beginning to unfurl".
The Journey
The initial years witnessed italics going all out to learn and imbibe the dynamics of communication on digital platforms. SEO content was the low-hanging fruit and online businesses were scurrying up to hire content writers. Gradually, with strategic tie-ups, italics was working with many small businesses that were foraying into the digital space.
All these have made italics what it is today. Delivering the goods from its Gurugram base in India, italics can look back at the humble manner it started operations with just a handful of clients to strategic partners to some of the most exciting online businesses today.
The blossoming of operations saw italics sign up its first big client. It was Bharti Airtel, India’s second largest telecom player, that was onboarded as a client in 2006. The amount of confidence this event provided to Dutta and his team was huge.
The services it was able to provide to Airtel brought with them the urge to do more. Exploring the domain in its own way, italics managed to establish itself as a professional content provider, and thus it went on to own the status of a disruptor much earlier. After earning the tag of a pioneer in the content marketing services, italics went on to provide website content for more big corporate clients.
Going global With Exemplary Content
That ensured its entry into the big league. From website content, italics was able to branch out into a provider of social media content, with domain expertise in SEO content writing, social media content and video production. Soon, it spread its wings and got on board accounts like Maruti Suzuki, Canon, Dabur, Muthoot Finance, and more. With ambition as fuel, italics went global and acquired clients across Europe and the US. Since then, there has been no looking back.
Thus, italics was able to position itself as a one-stop shop for all content requirements of the customers. Content is no longer a hygiene activity but a user puller, and brands nowadays aspire for high-quality content with expertise in their categories.
Since 2005, italics has delivered content to leading corporate clients, fintech majors, edtech and many funded start-ups. The team is well-versed with the latest practices and tools.
As AI continues to emerge, the need for human effort is getting more precious, and italics takes pride in that. Dutta adds, “We are continuously probed by our clients on the usage of AI, and we have made stern internal systems that use human intelligence and not rely on AI at all. In fact, content-conscious companies do not want AI intervention and want custom-made content.”
As the clients have continued to show faith in italics, and content marketing has become an inevitable part of every brand’s marketing strategy, Dutta says, "We feel more ambitious than ever. We have a strong, home-trained team that is high on processes and quality. We have teams focussed on different categories such as Fintech, Edtech, Tech, Healthtech, etc. With specialist content creators, we are confident in our ability to take on any challenges. The journey has just begun…"
For more information visit: italics.in
