Looking to boost tourist traffic from Tier 2 Indian cities, Israel Ministry of Tourism conducted their first roadshow of 2017 in Chandigarh, Ahmedabad and Hyderabad.
Commenting on the occasion, Hassan Madah, India Director - Israel Ministry of Tourism, said, "Israel is an emerging destination for the Indian traveller and tourist arrivals has been growing from India to Israel over the last couple of years. We wanted to tap new markets, so we decided to conduct roadshows in Chandigarh, Ahmedabad and Hyderabad this year. The response we received in all three cities has been encouraging and promising. We are working towards increasing our leisure and MICE travellers while continuing our focus on existing segments using different mediums, including investing in advertising campaigns, and continuing to build and strengthen our travel trade relationships in the Indian market."
Israel achieved a growth of 13% in 2016 over the previous year creating a new record with 44,672 Indian tourists visiting the destination. The Ministry is hoping to maintain its double digit growth figures in 2017 as well. The country attracts worldwide tourists and is an explorer’s paradise. With archaeological sites, a rich culture, museums, culinary delights, modern attractions and friendly people it has something to offer every kind of traveller.
El Al provides direct connectivity between India and Israel with 4 weekly flights from Mumbai to Tel Aviv. Air India is expected to begin direct connections to Israel this year.
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Vaishali Dar is a Senior Associate Editor with BW Businessworld and Editorial Head with BW Disrupt. She writes on corporates, start-ups, hospitality and travel
