Intel has made waves with the launch of its latest offerings the sixth-generation Xeon server processors and the Gaudi 3 artificial intelligence accelerator chips. The unveiling, which took place at the Computex trade fair in Taipei, marks Intel’s bold bid to regain ground in the fiercely contested data centre market, where it faces stiff competition from rivals like Advanced Micro Devices (AMD).
The sixth-generation Xeon chips come in two variants: a high-performance model and an efficiency-focused model.
Intel CEO Pat Gelsinger spoke on the company’s focus to boosting computing power while reducing energy consumption, with the efficiency model boasting the ability to achieve similar performance levels as its predecessor while requiring approximately 67 per cent fewer server racks. This efficiency enhancement aligns with the growing demand for space-saving and energy-efficient solutions in data centers.
In a strategic move to support its AI computing capabilities, Intel introduced the Gaudi 3 AI accelerator chips, priced competitively at around USD 1,25,000 for a kit containing eight chips. Gelsinger stressed the affordability and performance of the Gaudi 3 chips, positioning them as a compelling alternative to rival offerings from companies like Nvidia. The aggressive pricing strategy aims to capture market share and meet the increasing demand for efficient and cost-effective AI solutions.
During the announcement, Gelsinger stressed on Intel’s determination to outshine the competition, asserting that the company’s offerings “crush” rival products in terms of both performance and price. This bold statement reflects Intel's confidence in its ability to deliver innovative solutions that address the evolving needs of the data center market.
In addition to its focus on data center technology, Intel also revealed details about its next-generation laptop chip, Lunar Lake. Set to be released in the third quarter, the Lunar Lake chip promises a 40 per cent reduction in power consumption and a more powerful AI processor.
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