Indiabulls Housing Finance: Integrity Is A Core Value
Indiabulls Housing Finance (IHFL) is the second largest housing finance company in India . It provides quick, convenient and competitively-priced home loans in the affordable housing segment. The company’s CEO, Gagan Banga, tells Prabodh Krishna of BW Businessworld that IHFL’s 8,111 employees, mostly dedicated to sales and customers, are its pillars
On how the company and its people management evolved
It was in 2000, that I joined Indiabulls Housing Finance as a young executive. I joined as the Marketing Head, with an aim to give shape to the dreams of the three promoters. With our aim to be among the top, I used my marketing and business acumen to help the company achieve one milestone after another.
In a brief span of just four years, I was promoted to CEO. Inspiring leadership inspires all and this is what led to ‘Kya Kare Kya Na Kare’ (a set of commandments for employees which literally mean, ‘what to do and what not to do’), which is about the do’s and don’ts for abiding by integrity. It is one of the pillars of the company’s core values. It is a fraud control initiative to inculcate values like Transparency, Customer First, Integrity and Professionalism, all rolled into one programme.
On the company’s brand equity
The group has a massive brand presence and policies that are employee-friendly. Team work is integral to the organisation.
On what makes the company a great place to work in
Members are given multiple training and growth opportunities. The management is approachable and open to new ideas and suggestions.
Flexible office hours and a good incentive structure motivates employees to give their best. The IBHL (being a great place to work in) is probably the reason why the company was able to achieve the milestones that it did.
On specific employee requirements
At Indiabulls Housing, we have a young, vibrant and diverse workforce. Our focus as an organisation is to provide these aspiring minds with plenty of opportunities for growth.
We continuously evolve our business processes as we adapt to changing business dynamics and give our team the opportunity to learn and grow along with it. We adopt a cross-functional methodology for key projects, enabling employees to perform in areas they are passionate about.
Champions of different teams come together and collaborate to achieve the company’s common goal, thus encouraging ownership and greater camaraderie within the organisation. In addition to this, the leadership team is extremely approachable; an open-door policy ensures trust and belief amongst each member of the organisation.
On how long an employee spends in the organisation, before moving to another job
It’s a preferred place for employees to work in. Our employee strength is growing year-on-year by 20 per cent to 25 per cent. In FY18 we hired 800 young graduates from premier CA, MBA and law institutes of the country. We aim to establish long and fruitful relationships with each and every member of the IBH family.
The average tenure of an employee in the organisation is 3.1 years. For non-sales roles, the number is higher at 3.6 years. Managers and above typically spend around five years with the organisation.
