<p style="text-align: justify;">The photography world has moved on to the digital format but the feeling of a printed photograph just feels amazing. This is exactly what Polaroid believes and has been keeping the magic of physical photos alive with its instant cameras. Taking instant cameras to the next level, the company announced a new camera under its portfolio at IFA, Berlin called the Snap.</p><p style="text-align: justify;">The Snap is a simple 10MP digital camera that can store your images (sadly no videos) on to a microSD card and supports up to 32GB cards. But it is also an instant camera which means that the Snap can print out full 2x3-inch photos instantly without the need of any ink. The camera uses Zink Zero Ink Printing technology in which the Zink photo paper, made up of composite material along with cyan, yellow and magenta dye crystals and protective polymer overcoats. So basically the paper itself creates the magic. But how? Well the dye crystals are colourless but the Zink-enabled Printer colorizes the crystals using a heat activation method. It takes about a minute to get a single picture to be printed and a 50 pack of Polaroid’s 2×3 inch Zink photo paper will cost about $30 (Rs. 1800 approx).</p><p style="text-align: justify;">The camera will come with multiple capture modes including color, black and white and vintage. The camera will also come with a photo booth app and a self-timer feature. The photo booth app will allow you to take six pictures in ten seconds.</p><p style="text-align: justify;">The Polaroid Snap will be available at the end of this year for $99 (Rs. 6,300 approx).</p>
