How This D2C Oral Care Startup Develops Sustainable And Green Products
The oral care market has also witnessed significant growth in recent years. According to market research, the global oral care market is projected to reach USD 53.3 billion by 2026, with a CAGR of 5.3 per cent from 2021 to 2026.
The market is driven by increasing awareness about oral health, growing demand for natural and eco-friendly oral care products, and technological advancements in dental careBusiness World spoken with Kanishk Chhabra & Neha Chhabra Co-founder Bentodent.
1. Could you please walk us through the journey of the company so far?
In 2021, a group of passionate dentists came together with a shared vision of providing sustainable and eco-friendly yet effective oral care solutions. They believed that oral care should not only be about maintaining healthy teeth and gums but also about protecting the environment. With this mission in mind, they embarked on an exciting journey to create a unique brand that would revolutionize the oral care industry.
After months of research and experimentation, the team at Bentodent developed an all-natural toothpaste without any harmful chemicals. They used bentonite clay, a natural ingredient known for its gentle cleansing properties, as the base for their toothpaste. This innovative toothpaste, aptly named "Bentodent," was free from fluoride, sulfates, parabens, and artificial flavors, making it a safe and eco-friendly alternative to traditional toothpaste options.
2. What is the range of services and product you currently offering to your customers?
With their flagship product, Bentodent toothpaste, the company gained traction and quickly expanded their product line. They launched eco-friendly bamboo toothbrushes that were not only biodegradable but also had soft bristles made from BPA-free nylon. In addition, they introduced toothbrushes made with cornstarch, which were fully compostable and a perfect option for those looking to reduce their carbon footprint.Bentodent also recognized the importance of catering to the oral care needs of children. They launched the Bentodent Junior range, featuring toothpaste in unique and kid-friendly flavors such as mango and bubble gum. These toothpastes were made with the same natural and safe ingredients as the adult range but with a fun twist to make oral care enjoyable for kids. The company also designed specially crafted bamboo toothbrushes for kids, ensuring that their oral care routine was not only effective but also eco-friendly.
In addition to toothpaste and toothbrushes, Bentodent expanded their product offerings to include bamboo tongue cleaners, interdental brushes, and easy-to-use floss picks. All these products were carefully designed with the same commitment to sustainability, effectiveness, and eco-friendliness that defined the Bentodent brand.
3. How are you proposing to grow in the space of Sustainability?
As Bentodent grew, they also focused on giving back to the community and promoting sustainable living. They collaborated with environmental organizations to raise awareness about oral care and its impact on the environment. They organized community clean-up drives, sponsored tree planting initiatives, and advocated for responsible oral care practices that minimize harm to the environment.Through their relentless efforts in promoting sustainable oral care solutions, Bentodent has gained a loyal following of environmentally-conscious consumers who are passionate about taking care of their oral health while also protecting the planet. Their commitment to using natural ingredients, biodegradable materials, and promoting eco-friendly practices has made them a leader in the oral care industry with a reputation for innovation and sustainability..
4. How is technology changing dental care? Give us some information on the oral care market. ?
Technology is playing a significant role in revolutionizing dental care, bringing about advancements in diagnosis, treatment, and patient care. Here are some ways in which technology is changing dental care:
Digital Dentistry: Digital dentistry has transformed various aspects of oral care, from diagnostics to treatment planning and fabrication of dental prosthetics. Digital imaging techniques such as cone beam computed tomography (CBCT) provide three-dimensional images of the teeth, jawbone, and surrounding structures, aiding in precise diagnosis and treatment planning. Computer-aided design and computer-aided manufacturing (CAD/CAM) systems enable the fabrication of dental restorations like crowns, bridges, and dentures with high precision and efficiency.
Artificial Intelligence (AI): AI is being utilized in dentistry for tasks such as image analysis, risk assessment, treatment planning, and patient management. AI algorithms can analyze dental images, identify caries, detect gum disease, and aid in treatment decisions. AI-powered tools can also help dentists in predicting patients' oral health risks and personalizing treatment plans.
Consumers are increasingly seeking innovative and sustainable oral care solutions, including natural toothpaste, eco-friendly toothbrushes, and advanced oral care devices.In conclusion, technology is transforming dental care, from diagnostics to treatment and patient care. Advancements in digital dentistry, teledentistry, laser dentistry, AI, and dental implants are changing the landscape of oral care, improving outcomes, and expanding access to dental services. The oral care market is also evolving, with consumers seeking innovative and sustainable oral care solutions.
5. What are your future plans to expand and how are you proposing to grow in the space of Sustainability?
As a company focused on sustainable and eco-friendly oral care solutions, our future plans include expanding our product offerings, reaching a wider customer base, and promoting sustainable practices throughout our operations. Here are some of our proposed strategies for growth in the space of sustainability:
Product Innovation: We will continue to invest in research and development to innovate and expand our product portfolio with sustainable and eco-friendly oral care solutions. This may include developing new toothpaste flavors, introducing biodegradable or compostable packaging, and exploring novel materials for our oral care products that are environmentally friendly, renewable, and responsibly sourced.
Market Expansion: We plan to expand our market presence by reaching out to more customers, both domestically and internationally, who are environmentally conscious and seeking sustainable oral care options. This may involve strategic partnerships, collaborations, and distribution agreements with like-minded retailers or online platforms to increase our product accessibility and visibility in the market.
Education and Awareness: We believe that promoting education and awareness about sustainable oral care practices is crucial. We will continue to engage in educational initiatives, social media campaigns, and partnerships with dental professionals and environmental organizations to raise awareness about the importance of sustainable oral care and its positive impact on the environment.
Sustainable Operations: We are committed to incorporating sustainability into our operations and supply chain management. This includes reducing our carbon footprint, minimizing waste generation, promoting recycling and responsible waste disposal, and sourcing materials from environmentally responsible suppliers. We will continue to assess and improve our operational practices to align with our sustainability goals.
Community Engagement: We plan to actively engage with our community, including customers, partners, and stakeholders, to promote sustainability and foster a sense of environmental responsibility. This may include organizing community clean-up events, supporting local environmental initiatives, and encouraging our customers to adopt sustainable oral care practices through educational campaigns and incentives.
Overall, our growth plans are closely aligned with our commitment to sustainability. By continuously innovating our products, expanding our market reach, promoting education and awareness, incorporating sustainable practices in our operations, and engaging with our community, we aim to drive positive change in the oral care industry and contribute towards a more sustainable future.
