How An AI-powered Digital Agency Is Driving Category Leadership For Its Clients?
What are the challenges that start-ups face that limit their growth?
Start-ups often face challenges in maintaining consistent growth over extended periods of time. These challenges include reaching a saturation point within their existing audience segments, facing exorbitant costs when acquiring new customers, and experiencing a decline in customer quality with poor retention rates and unprofitable users, which can further drive up costs and make growth unsustainable
To achieve and sustain continuous growth, all three metrics have to improve together - new user acquisition, quality, and cost.
Is it possible to grow all 3 metrics together– new user acquisition, customer quality, and CAC? And how can a company do that?
Absolutely! We strongly believe that all 3 metrics - new user acquisition, customer quality, and CAC - can and should go hand in hand. Companies can achieve industry-leading growth by thoroughly comprehending their business's audience, competitors, and products and then formulating a comprehensive marketing plan which aligns with the larger business plan and growth aspirations. In start-ups, marketing is often primarily handled by digital marketers, who tend to adopt a media-first approach, primarily focusing on platforms like Google and Facebook rather than taking a more holistic approach to the entire business.
True, a lack of understanding of the client's business can be an issue. As an agency, what measures do you take to ensure that the team has a strong understanding of the business?
Our team of skilled digital marketing professionals have a business background, which facilitates their understanding of the overall business
Additionally, we have built a proprietary solution, ScaleX AI, that merges business context with media solutions to enhance performance. This platform stands out because it functions based on business context rather than solely relying on data, and it can be tailored to suit the needs of individual businesses.
That sounds interesting. Could you elaborate a bit more on the capabilities of ScaleX AI? Specifically, what are some of the use cases it addresses?
The effectiveness of digital media is frequently influenced by a variety of other offline marketing efforts such as promotions, product launches, merchandising, and communication through various channels like email or outdoor advertisements. ScaleX AI is designed to identify these business events that significantly impact performance, allowing for more effective media strategy planning.
ScaleX AI Growth Bidder is a tool that makes optimization decisions based on downstream business metrics. For instance, for e-commerce businesses, media optimization is based on profitability, net revenue (excluding returns), or customer lifetime value (LTV), rather than just revenue.
With ScaleX AI Ad Infinity, businesses can integrate their product databases and optimize their return on investment (ROI) by running 50-100 ad variations of each product in any format, including videos, static images, or gifs.
Those capabilities sound quite promising. Have you applied them to any of your clients' projects?
Indeed, we have achieved remarkable growth for our clients, surpassing industry standards. For instance, a few of our luxury e-commerce clients based in the US experienced a YoY growth of 70 per cent, compared to the industry's 8 per cent growth.
Also, despite a 25 per cent decline in the real estate industry during the Covid years, one of the largest brands in real estate sustained its growth momentum with our assistance.
Moreover, our standalone ScaleX AI SAS (software as a service) solution has garnered over 1,000 business users from ten different countries.
Those are quite remarkable results. What are your future plans and strategies?
Our ultimate aim is to assist our clients in achieving category leadership in their respective segments. To fulfill this mission, we plan to devote more resources to advancing ScaleX AI and creating innovative performance marketing solutions.
About Digital Mozarts:
Digital Mozarts is an AI-powered digital marketing agency in North America for Ecommerce, D2C brands that help clients attain industry-leading growth and category leadership. Led by IIM alumni with experience working with Fortune 50 and largest e-commerce companies, Digital Mozarts drives superior business results by leveraging its proprietary platform, ScaleX AI, that combines business context with channel solutions.
