How 5ire Is Transforming The Blockchain Revolution
It has been a difficult few weeks for the world - political turmoil across various geographies, market uncertainty, inflation and negative blowback of the global recession. We are conscious of the macro realities facing us but thanks to the support of our community, we have been steadfast building 5ireChain.
In a little over a month from launch, we had hit our first big milestone of a million transactions on the EVM and Native chain respectively.
Today I want to reflect on the importance of world building and nurturing a community. That’s something we have done diligently from day 1. In addition to the traction, building with our community cheering for us has made it even more meaningful.
What is world building and why does it matter?
Philosopher and Shopify executive Alex Danco wrote, “Everyone’s job is world-building (selling is not enough) even if they don’t realize it.” In this newsletter, I will draw upon his concept of world building and connect it with what we are building at 5ire.
It is often said that everyone’s job is in sales even if they don’t know it. Danco says that we shouldn’t throw that piece of advice out, but update it to say in this world of abundance on the internet, everyone’s job is world building.
“Your job is actually to create a world that is so interesting and so compelling and has a reason for people to go walk in and explore this world that they can go spend time in it, without you even having to be there.”
World-building has been such an adventure on 5ire. Thanks to all our community members for co-creating this new world of sustainable blockchains. Our business is not about selling a particular currency but rather about building a new, decentralized and sustainable internet powered by web 3.0.
Creating a compelling narrative, one that is familiar, surprising and inclusive requires deep understanding of what citizens (consumers) really want from this world. It is an interesting problem to solve, requiring intimate understanding of technology, sociology, psychology, philosophy and popular culture. That’s what makes work energizing for us.
Danco says that our success in world-building depends entirely on how successfully other people can repeat narratives, both to themselves and others.
He adds, “The more complex or valuable is whatever you’re trying to sell, the more important it is for you to build a world around that idea, where other people can walk in, explore, and hang out – without you having to be there with them the whole time.”
We understand the complexity of our mission and vision at 5ire. That’s why we have created a large community of ambassadors, community champions, and city leaders to help scale our narrative around sustainable blockchains.
Complexity, Compounding and World Building
“Easy worlds are boring and people leave, worlds need to have challenges in them and jungle gyms for people to climb on and go explore.”
Worldbuilding cannot be done alone. We need a community, a network of champions, thousands of true fans all working with you to build something that matters.
Especially if you want to bring out systemic change, sequential or disjoined effort won’t do much. Danco emphasizes the importance of parallel effort where several different things happen concomitantly. That’s how things change, movements get built and people inch closer to building their category of one.
We keep these principles in mind as we design our product, research, marketing and community-building strategy
Concluding Thoughts
No matter what you do, immerse yourself in world-building. Whether you are a data scientist trying to figure out the metaverse or a community builder trying to make the world a more equitable place or an activist fighting for climate change, you won’t get far if all you are trying to do is to sell.
As a layer 1 blockchain company, world building is our top priority. It goes hand in hand with technology, research and R&D. All our AMAs, events, hackathons, blogs, research papers are designed to help you build the world with us. Thanks so much for all your efforts thus far. We greatly appreciate it.
Utkarsh Amitabh is the CEO of Network Capital and the Chief Marketing Officer of 5ire.org, a blockchain unicorn valued at $1.5 Billion. 5ire.org acquired a stake in his company Network Capital (networkcapital.tv), one of the world’s largest mentorship platforms that empowers 1.6 million school students and 150,000+ young professionals to build meaningful careers.
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