India's second largest messaging app, Hike, on Thursday (21 January) said it has crossed the 100-million-users mark in just three months after crossing 70 million users in October 2015.
The company also said it is now logging a monthly messaging volume of 40 billion from 20 billion in August 2015.
Hike is now logging a monthly messaging volume of 40 billion messages.
“We’re off to a great start in 2016. Crossing 100 million users is a big milestone for us and we have achieved this well ahead of our expectations,” said Kavin Bharti Mittal, CEO and founder of hike messenger.
“Hikers aren’t only messaging and calling on hike, they’re also reading news on hike in Hindi and English, viewing live cricket scores, getting inspired on Hike Daily, transferring huge files without internet on Hike Direct and so on,” Mittal added
Users are spending over 120 minutes per week on the messaging app, the company claimed. Hike had extended its support to eight Indian languages a month ago. According to the company, 90 per cent of hike users are under the age of 30 and 90 per cent of them are based in India.
The app is available globally on Android, iOS, Windows and Blackberry platforms.
BW Reporters
The author is Senior Correspondent with BW Businessworld
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