HDFC Bank Launches Its UPI On Chillr

HDFC Bank announced the launch of its UPI on the application Chillr on 7th April, 2017. Chillr started off as India’s multi-bank payment app which has been running as an Immediate Payment Service (IMPS) with 11 banks initially has covered a target of Rs. 500 crore on monthly transactions. With the kind of progress, the app has made invoked HDFC Bank in launching its UPI on Chillr that will benefit customers from over 44 banks. All the transactions conducted will go through HDFC Bank’s UPI platform.

Sony Joy, CEO and Co-Founder, Chillr at the launch said “With the integration of UPI, Chillr will now be available to users of all major Indian Banks. We are delighted to collaborate with HDFC Bank to introduce UPI on our app. HDFC Bank is the best partner bank a Fintech player can get. Together, we aim to disrupt not only the payments industry but also revolutionise other banking and financial services like credit savings, insurance, investments and more.”

The association of HDFC Bank UPI on the application will expand the base with the addition of customers of over 33 banks. The private beta testing of HDFC’s UPI on Chillr involved over 2 lakh customers using the application. With the launch of UPI, Chillr aims at targeting a monthly transaction value of 6600 crores INR and 10 million transacting users by the end of the year. The word of mouth marketing has also helped the application receive more than 70% new users coming on the platform. The experience of the application aims at growing Chillr to the next level.

At the event organised in Mumbai, Nitin Chaugh, Country Head – Digital Banking, HDFC Bank launched its UPI on Chillr with Sony Joy in the presence of senior officials of HDFC Bank and Chillr. He also said “Our association with Chillr goes back to the startup’s early days. We were the first bank to partner with Chillr and with this launch, we are taking it to the next level. Also, for HDFC Bank customers this is yet another avenue for conducting transactions using UPI, which is already available on our mobile banking app.”