HDFC Bank Announces Various Offers In Festive Treat 3.0
HDFC Bank launched its Festive Treat 3.0, on Tuesday. The program is aimed at increasing consumer demand post-Covid with the tagline ‘Karo Har Dil Roshan’. Ravi Santhanam, the Chief Marketing Officer; Arvind Kapil, Group Head for Retail Assets and Mr Parag Rao, Group Head for Payments, Consumer Finance, Banking and IT were present at the launch.
The package offers a wide range of products ranging from offers on various loans to cashback while shopping on e-commerce sites like Flipkart, Amazon and Ajio.
The Offers:
The bank introduced various marque brand partnerships this festive season. Some of the offers include:
Apart from this, the bank also provided various rates of interest for loans. The personal loan is being provided at a 10.25 per cent interest rate. The car loan can be availed at 7.5 per centand the home loan can be availed at 6.7 per cent interest from the bank this festive season.
The bank is also offering up to 100 per cent funding on two-wheelers. The bank also launched various hyperlocal offers and personalised offers for the customers.
Speaking at the event, Santhanam said, “We saw that a lot of people have taken upon themselves to help others during this particular [COVID] period. So, what we wanted to do was a thought process for this particular case, how do we actually increase the chain of spending? what do we do as consumers? A small spend from our side, how does it actually go back to the business and how it actually enables a huge amount of people to participate.”
Economy bouncing back:
“Now with the restrictions easing across the country and the vaccination, kind of, getting much inspiring much more confidence, we are witnessing a bounce back across industries at the ground level”, Kapil said at the event. He continued, “The surge even in the hospitality sector. We are seeing an increased demand for loans relating to own renovations, whether it is a wedding, whether it is personal mobility, it directly impacts credit.”
The largest bank in the country has also included various TV channels to make the customers aware of the offers.
Speaking at the event, Rao said, “Besides consumption, we would also like, as we always doing our business, partner with our channel partners to bring to you, all these great offers.” The channel partners of the bank include various TV channels along with YouTube, Hotstar, Facebook and Instagram.
Rao believes that as the largest bank in the country, it is their responsibility to not only delight the customers but also partner with the channels. He said, “Because that is a part of a very large ecosystem.”
The bank has the main aim of bringing the customers and the merchants on the digital platforms to make the communication more robust and offers more customer-friendly.
