GMR Aerocity's 'D2C Fest' Reshapes Weekend Entertainment Blending Entertainment & Art

GMR Aerocity Fest successfully unveiled its inaugural edition of 'D2C Fest - Unplugged and Alive: Celebrating Life Offline' along with a unique shopping, dining, and entertainment experience. This two-day outdoor festival is primed to redefine the concept of a perfect weekend, offering a diverse range of experiences and activities for everyone to indulge in. 

The festival kicked off with a compelling lineup of events on November 24th. The day starts with the Opening Address by Somyajit Sengupta, Assistant Vice-President of sales & partnerships of BW Businessworld. Following the address, two powerful panel discussions took place.

The Leadership Session on 'D2C in India: The Online & Offline Confluence' features Ayushi Gudwani, Founder of FS Life, and Sidhant Ganeriwalla, CEO of Manan, in conversation with Resham Suhail, Editorial Lead at BW Disrupt. The session on 'CX: Premiumisation & Personalisation Via Tech & Touch' follows with Shaily Mehrotra, Founder & CEO of Fixderma, and Nikita Prasad, Co-founder and Creative Head of GIVA.

The day concludes with the Curtain Raiser for the D2C Festival in the presence of GMR Aerocity and BW Businessworld officials and a Musical Evening by Mastaane and the closing note by Devika Kundu Sengupta, AGM Conference Production, BW Businessworld.

Day 1 promised an array of activities starting with the grand opening of the exhibition and Shopping throughout the day. Our Emcee, Ravin Kundu, delivered the opening speech.

A Leadership Session on 'Seasonal Hits: Decoding The Success Mojo' features Bharat Bansal, Co-Founder of Nirmalaya, Siddhant Gupta, Founder of Chique, Mohit Khanna, Executive Assistant Manager at Pride Plaza Hotel, and Vipen Jain, Founder & CEO of Fitspire, in conversation with Reema Bhaduri, Editorial Lead at BW Businessworld. 

The day continued with the 'Battle of The Beats' at the Amphitheater, featuring music bands like Illume the Band, Projekt FTW, and The Act of Death.

Another Leadership Session on 'Maximizing the Customer Base: Cracking the CAC Code' included discussions with Dhiraj Agarwal, Co-Founder & CEO of Campus Sutra, Rahul Singh, Co-Founder of EcoSoul Home, Sreedha Singh, CEO & Co-Founder of T.A.C, and Priyanka Sachdeva, Founder of Core & Pure.

The musical journey continues with PB&J in the Battle of Beats.

A stand-up comedy show by Ravi Khurana, Ambient Music, and a musical evening by Edwin Fernandes. The festival remained open for shopping, food, music, and celebrations.

Day 2 began with the continuation of the exhibition and shopping experience throughout the day. 

Leadership Session on 'Scaling It Right: The Pursuit of Profitability' featured Tushar Khurana, Co-Founder of Perfora, Malvika Jain, Founder & CEO of Sereko, Apurv Misal, Head of Marketing at Phool.co, Piyush Gupta, CEO of VOSMOS, and Utsav Malhotra, COO of Noise, in conversation with Reema Bhaduri, Editorial Lead at BW Businessworld. 

The 'Battle of The Beats' continues at the Amphitheater with music bands like The Fusionist, Saajh, Priyamvad & The Collective, and Escape. 

Leadership Session on 'Influencer & Celeb Marketing Driving D2C' includes insights from Aakriti Rawal, Co-Founder of House Of Chikankari, Yamini Jain, Influencer & Founder of NeonBerry Media, and Samayesh Khanna, Co-Founder of Beanly, in conversation with Devika Kundu Sengupta, AGM Conference Production at BW Businessworld.