Globale Media Launches A Programmatic Self-Serve Cloud Based Platform
Globale Media has announced the launch of GMX, a programmatic self-serve cloud-based platform. This platform will offer advanced targeting such as gender-based, geo-fencing, age-based, campaign scheduling, device type, and more to ensure that ads serve the right audience enabled by its unique audience segmentation
The newly launched GMX platform will give advertisers complete control over their strategy and thereby helping them generate revenue, create engaging experiences and connect with the audience. Advertisers can achieve their KPIs and ROI goals and be on top of the price they bid for an ad with GMX.
GMX has a vast audience spread across India, South East Asia, the Middle East, Russia, and the Latin American region with over a billion daily active users.
“We are absolutely delighted to launch GMX – a platform that we are launching to give maximum benefit to our advertisers. This platform will help them reach their target audience, optimize their campaigns, and get the highest ROIs by bidding on our variety of offerings such as Keyboard Search Ads, Appography-based P2P Apps, and App Discovery”, said Bhavesh Talreja, Founder – Globale Media said.
GMX charges clients at CPCU (Cost per converted user) and CPM cost models and limits the supply for the amount of traffic, whereas traditional DSP would have hidden margins and fees. The platform looks to give advertisers not just log-level access, but also a direct connection to any RTB-enabled supply partner of their choice. A traditional DSP is highly restricted with no scope for customization, but GMX will let advertisers bring their data, algorithms, and branding and will work under their domains and API connections. Also, it gives them heightened privacy as all data belongs only to the client.
