<div><font size="2" face="arial, sans-serif" color="#222222"><span style="line-height: normal;">Sony's rolling out new products thick and fast. With the festive season around the corner, Sony launched five innovative products including the mammoth 84-inch LCD TV, personal 3D viewer, touch-screen laptop with Windows 8, the new flagship full-frame </span></font>α<font size="2" face="arial, sans-serif" color="#222222"><span style="line-height: normal;">99 interchangeable lens camera and Cyber-shot RX100 on 11 October. While the pre-booking starts from 20 October, the products will be available at selected stores only from November.</span></font></div><div><font size="2" face="arial, sans-serif" color="#222222"><span style="line-height: normal;"><br /></span></font></div><div><font size="2" face="arial, sans-serif" color="#222222"><span style="line-height: normal;">The price ranges from Rs 34,900 for the Cyber-shot RX100 to Rs 16,99,900 for the 84-inch LCD TV.</span></font></div><div><font size="2" face="arial, sans-serif" color="#222222"><span style="line-height: normal;"><br /></span></font></div><div><font size="2" face="arial, sans-serif" color="#222222"><span style="line-height: normal;">Talk about big picture, the LCD ‘4K X-Reality PRO’ picture engine is capable of up-scaling any HD content to 4K resolution, four times the resolution of today's top HDTV. It has a ’10 unit live speakers’ side speaker system, creating a virtual 5.1 surround sound field.</span></font></div><div><font size="2" face="arial, sans-serif" color="#222222"><span style="line-height: normal;"><br /></span></font></div><div><font size="2" face="arial, sans-serif" color="#222222"><span style="line-height: normal;">As opposed to the large-scale cineplex experience of the 84-inch LCD TV, there is the Personal 3D Viewer HMZ-T2 with all new head-mounted, HD 2D and 3D personal display with 5.1 surround sounds with OLED screens for each eye. It gives a personal cinematic home entertainment experience.</span></font></div><table width="400" cellspacing="6" cellpadding="6" border="0" align="center"><tbody><tr><td><img width="500" vspace="6" hspace="6" height="324" src="/image/image_gallery?uuid=e4f8cff3-5608-4efb-9962-a4b56324aa06&groupId=222922&t=1349961113776" alt="" /></td></tr><tr><td><span style="color: rgb(128, 128, 128); "><strong><span style="font-family: arial, sans-serif; font-size: small; ">Kenichiro Hibi, Sony India MD</span></strong></span></td></tr></tbody></table><div><font size="2" face="arial, sans-serif" color="#222222"><span style="line-height: normal;"><br /></span></font></div><div><font size="2" face="arial, sans-serif" color="#222222"><span style="line-height: normal;">The alpha 99 (</span></font>α<font size="2" face="arial, sans-serif" color="#222222"><span style="line-height: normal;">99</span></font>) <font size="2" face="arial, sans-serif" color="#222222"><span style="line-height: normal;">has a translucent mirror technology and newly developed 24.3 mp full-frame Exmor CMOS sensor. The Cyber-shot RX100 has 1.0-type Exmor CMOS sensor with a resolution of 20.2 effective megapixels.</span></font></div><div><font size="2" face="arial, sans-serif" color="#222222"><span style="line-height: normal;"><br /></span></font></div><div><font size="2" face="arial, sans-serif" color="#222222"><span style="line-height: normal;">With this mega offering, the company is expecting a turnover of Rs 2,850 crore with an investment of Rs 100 crore in this festive season (from September to November). “We are expecting to achieve 50 per cent increase over our last year’s festive season sales,” says Kenichiro Hibi, Sony India MD.</span></font></div><div><font size="2" face="arial, sans-serif" color="#222222"><span style="line-height: normal;"><br /></span></font></div><div><font size="2" face="arial, sans-serif" color="#222222"><span style="line-height: normal;">“We have around 10,000 counters for Sony products and are aiming to introduce approximately 6,000 more to boost the sales”, he added.</span></font></div><div><font size="2" face="arial, sans-serif" color="#222222"><span style="line-height: normal;"><br /></span></font></div><div><font size="2" face="arial, sans-serif" color="#222222"><span style="line-height: normal;">The company will manufacture some of the product in India, some in Japan and some in China.</span></font></div><div><font size="2" face="arial, sans-serif" color="#222222"><span style="line-height: normal;"><br /></span></font></div><div><font size="2" face="arial, sans-serif" color="#222222"><span style="line-height: normal;">BRAVIA, with 27.4 per cent market share in Value (as per GFK) and Cyber-shot, with 47 per cent share in value (as per import data) have achieved No. 1 market share in the flat panel TV and compact camera markets in India. Even VAIO has obtained high market share in the consumer PC segment, with an overwhelmingly strong brand image among customers in India.</span></font></div>
